- What consumers do Are consumers ready for the Internet of Things? As anyone in manufacturing knows, it’s a pretty exciting time right now. The industry is standing on the threshold of the Fourth Industrial Revolution – when the digital and physical worlds connect. For customers, it means things will do exactly what we want them to. For manufacturers, it means processes can revolve completely around customer […]
- What consumers do The problem with personalisation in retail The big trend in retail over the past few years has been towards personalisation: using consumer purchase data to create notifications and offers tailored to the individual customer. It’s happening online — in the form of personalised homepages or targeted e-receipts, on mobile — think loyalty apps or push notifications — and offline. In-store personalisation can range from beacon […]
- What consumers do Is Joon a symptom of a brand not listening? Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]
