Edwin Bos Edwin Bos is Reevoo's chief innovation officer and our uncrowned Csar of Impartiality. He hates misleading advertising, loves the mysterious human brain, never stops being amazed at what crowds can source and enjoys a good quiz.
  • Brand The trust account It’s no secret – banks have a reputation problem. No matter how convenient they make their service, or how much money they save for their customers, their issue will always be brand perception. The tightrope for any brand is to ‘brag without bragging’ – trying to communicate what makes them special without patronising the audience. […] 2 min read 13th April 2015