Hannah Murray-Sykes Hannah is Reevoo's Head of Product Marketing and unofficial Queen of Spreadsheets. She's all about good data and knowing how to use it - and she's handy with a foreign language or four.
  • What consumers do What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […] 6 min read 14th February 2017
  • User-generated content What makes a perfect product page? A great product page should inspire, inform and reassure your customers. It should act as the ultimate online salesperson. And all good salespeople know that customers have more information at their disposal than ever. People are beyond just listening to celebrity spokespeople and paid endorsers, or getting the official brand spin. They want to hear a story when […] 6 min read 1st February 2017
  • Reviews How to stand out on Google – 2017 update These days, it doesn’t matter how amazing the UX is on your company website if no one is getting there in the first place. You need to get yourself noticed as far up the purchase funnel as possible, otherwise you may be striking yourself off of the consideration list. For a lot of consumers, Google […] 5 min read 23rd December 2016
  • Brand Online reputation management using customer reviews Online reputation management is a full-time job for today’s brands. Customers can do their homework about a brand more quickly, easily, and thoroughly than ever before. And it’s not just consumer advocacy websites like Which? informing potential shoppers – now more than ever, people are looking for the opinions of ‘people like them’ through reviews. […] 9 min read 8th December 2016
  • User-generated content All you need to know about customer feedback surveys Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […] 6 min read 3rd November 2016
  • What consumers do How to reduce returns This is the second in a two-part series about a retailer’s biggest pains: cart abandonment and returns. In part one, Jack from marketing experts SaleCycle tells you all you need to know about fixing abandonments. In part two: Reevoo’s head of product marketing, Hannah Murray-Sykes, talks about retail’s second scourge: returns. Part 2: How to reduce […] 5 min read 17th October 2016
  • Reviews 6 reasons to opt for a closed review system Anyone can write a review. That’s a good thing.  But, then again, not everyone should write a review. Don’t worry, we’re not turning into the Bullingdon Society of review sites… But we do think that if you have an open-door policy to reviewers, you might end up with reviews written by the riff raff. Copy and paste […] 6 min read 6th October 2016
  • Reviews Can good reviews be bad for business? We’ve floored you before with the news that bad reviews can be good for business (it’s true). But does the opposite hold true? Can too many good reviews be bad for business? Recent research suggests that this could indeed be the case. There are lots of reasons that bad reviews – if honest and informative – […] 3 min read 16th September 2016
  • What consumers do Trust, relationships and insurance In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). […] 5 min read 6th September 2016