Hannah Murray-Sykes Hannah is Reevoo's Head of Product Marketing and unofficial Queen of Spreadsheets. She's all about good data and knowing how to use it - and she's handy with a foreign language or four.
  • What consumers do How to reduce returns This is the second in a two-part series about a retailer’s biggest pains: cart abandonment and returns. In part one, Jack from marketing experts SaleCycle tells you all you need to know about fixing abandonments. In part two: Reevoo’s head of product marketing, Hannah Murray-Sykes, talks about retail’s second scourge: returns. Part 2: How to reduce […] 5 min read 17th October 2016
  • Reviews 6 reasons to opt for a closed review system Anyone can write a review. That’s a good thing.  But, then again, not everyone should write a review. Don’t worry, we’re not turning into the Bullingdon Society of review sites… But we do think that if you have an open-door policy to reviewers, you might end up with reviews written by the riff raff. Copy and paste […] 6 min read 6th October 2016
  • Reviews Can good reviews be bad for business? We’ve floored you before with the news that bad reviews can be good for business (it’s true). But does the opposite hold true? Can too many good reviews be bad for business? Recent research suggests that this could indeed be the case. There are lots of reasons that bad reviews – if honest and informative – […] 3 min read 16th September 2016
  • What consumers do Trust, relationships and insurance In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). […] 5 min read 6th September 2016
  • Reviews Where did my Google Seller Ratings go? Google has recently changed its Seller Rating reviews criteria. If you run paid ads on Google, it might affect you. Here’s everything you need to know. What are Google Seller Ratings? If you don’t know already, Seller Ratings is a feature that adds review content to your paid Google ads, as long as it’s collected […] 4 min read 1st September 2016
  • What consumers do How to turn insurance into an experience In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell […] 5 min read 26th August 2016
  • What consumers do We ask three over 50s how they choose car insurance Choosing car insurance can be a little daunting. There are loads of options and they all compete for our attention. When those of us who have been driving around for a relatively short time consider insurance, we perhaps need a little more spoon-feeding. But what’s it like for drivers in their mid 50s? At this point they may have […] 9 min read 18th August 2016
  • User-generated content How insurers can encourage brand loyalty The nature of trust is changing and, with it, the nature of brand loyalty. The change is especially evident in the insurance industry, where trust and emotion are front of mind when people are making their decisions. Insurers, we know – earning and keeping trust is tough. It’s something we discussed at length in our webinar in May. […] 4 min read 8th August 2016
  • What consumers do How big data is revolutionising the insurance industry In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). Nobody’s got an hour to spare, so check out our pick […] 4 min read 21st July 2016