- Reevoo A brief history of marketing spend during downturns The news from our biggest retail customers is that their sales have rocketed over the last two months. If you had a choice of places to work during the next six months, anything online would be the priority. Online marketing would be even better. And online marketing tech that directly drives e-commerce would be perfect. […]
- Reevoo 3 ways the automotive industry is becoming greener These days, you can’t blink without seeing an ad for some brand new, sleek and shiny electric car. These low emission vehicles are all the rage currently, showing a clear change in strategy for the automotive industry. In recent years the traditional petrol engine has been making way for the hybrid, electric vehicles that we […]
- Content marketing 5 ways user-generated content breathes life into your content marketing efforts Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]
- What consumers do Three things we learned from the 2020 Edelman Trust Barometer Report Consumer trust is at an all-time low across many sectors according to the 2020 Edelman Trust Barometer Report. Since 2001, Edelman have been producing the annual trust report, surveying a global audience to see where trust lies in certain industries. During the current era of fake news, reviews, and rumours of election tampering, it’s clear […]
- Brand How auto brands can harness customer advocacy In June of this year, we gathered our favourite marketing minds to talk (and argue) about one of our favourite subjects: the Advocacy Economy. You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions […]
- Reviews Three keys to a winning utilities review solution If you’re reading this from the head office of a utilities company – and ESPECIALLY if that company is one of the ‘big six’ – you’re probably looking at ways you can get a little closer to your customers. Two simultaneous issues have arisen: Smaller energy companies have popped up and answered the needs of […]
- Reviews A guide for utilities companies dealing with bad reviews Receiving negative reviews is, unfortunately, part of the job description of a utilities company. Google pretty much any of the big ones and what you get back is often not very positive. We’re often asked about the best way to deal with bad reviews. In fact, we’ve even written a few articles and an ebook […]
- Brand Lessons from Iresa: customer service is a must in utilities Back in July this year, energy supplier Iresa was shut down after gaining the enviable tag of ‘Britain’s most complained-about energy supplier’. It shines the public spotlight back onto customer service in utilities. In other industries, like banking, government initiatives are making it mandatory to publish customer service rankings in branches and online. And certainly, […]
- Brand Profiling the best and worst of UK banking The big news in the UK banking sector at the moment is the Competition and Markets Authority (CMA)’s recent step to make the industry more transparent. Every bank-of-a-certain-size in the UK now has to publish the same independent survey results prominently on their websites and in branches. The move is all about making it easier […]
