Ian Dollimore, Author at Reevoo

User-generated content Our most inspiring travel case studies Going on holiday is awesome. And traditionally, brands have spent lots (and lots!) of money trying to recreate that awesomeness in their advertising. But we think they’ve been going about it the wrong way. Because the real inspiring content – the stuff that motivates people to book a holiday of their own – has been […] 4 min read 7th September 2018
Reviews New CMA action means there’s nowhere to hide for banks New action from the Competition and Markets Authority (CMA) and the Financial Conduct Authority (FCA) has made it mandatory for banks to publish information on how likely people would be to recommend their bank – as well as its online and mobile banking, branch and overdraft services – to friends, relatives or other businesses. The […] 3 min read 4th September 2018
Innovation The secrets of the billion-dollar travel brands Your company probably won’t ever have the resources to compete on an equal footing with Google, Facebook and the big online travel brands. But that doesn’t mean you can’t “borrow” their secrets. Follow the travel trends or mix in the right circles at industry events and you’ll hear all about how user-generated content (UGC) can […] 5 min read 23rd August 2018
What consumers do Will travel companies survive the big tech ‘boogeymen’? We’re on the cusp of a really interesting shift in the way the travel industry works. In this graphic story we take a look at the current landscape, and whether Google and Facebook (and even Amazon) are poised to shake it up. Google means business. Despite saying it has no ambitions to become an online […] 3 min read 20th August 2018
Videos VIDEO: Unpacking the Advocacy Economy Marketing royalty, corporate dignitaries and a who’s who of customer advocacy came together at The Club at The Ivy in June to talk about one of our new favourite subjects: the Advocacy Economy. Gathered to bestow us with some knowledge were our panellists: Evan Kypreos, editor-in-chief of Trusted Reviews Martin Moll, Campaign Magazine’s Power 100 Marketers 2016 and […] 1 min read 16th August 2018
What consumers do What makes people switch utilities companies? People in the UK are finally starting to switch utilities companies. Trade body Energy UK said 660,000 people switched supplier in February, a new monthly record and 60% up on February 2017. That’s scary news for companies like Centrica, which owns British Gas. The company reported a 17.4% fall in full-year operating profits, and recently […] 3 min read 6th June 2018
User-generated content Six secrets to a great customer feedback strategy On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue. Basically, in […] 3 min read 26th April 2018
Reviews How to combat survey fatigue Of course we’re battling survey fatigue. Buy a toaster online and an email plops into your inbox asking you to rate your “shopping experience”. Phone your mobile company, and a set of questions gauging your satisfaction arrive afterwards by text. You can’t even visit the theatre or go on holiday without being subjected to a […] 3 min read 10th April 2018
User-generated content We rank the best ways to survey customers As any modern marketer knows, we’re in a feedback-driven world. This isn’t something new, it’s human nature. We like to ask those around us (and like us) for their opinions on stuff before we buy. What is new, however, is the technological processes that allow us to collect and display those opinions, and extract juicy […] 6 min read 3rd April 2018