- Reviews Netflix has found the right recipe for a ratings system. Here’s why It’s like the changing of the seasons, or the incoming tide. When a popular online network changes its user interface, the complaints are inevitable. So it was when Netflix rolled out its new ratings system, changing from the classic 5 stars to a thumbs up or thumbs down rating. On top of that, users looking […]
- What consumers do Social influence is dead, long live social influence You don’t have to be a massive consumer of news to see that there’s a crisis of confidence in social media right now. Anxiety over fake news factories and algorithm bubbles feeding us too much of what we want to hear is a huge issue in the public sphere, with 64% of Americans saying at […]
- What consumers do How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
