- Webinars WEBINAR: Inside Reevoo Analytics Understanding your customers isn’t always straightforward. As a brand, you have to strike the balance between finding your customers when they’re talking about you, and proactively going out to get the information you need. If you spend too much time looking for the right conversations to eavesdrop on, you might end up wasting time and […]
- Brand Doing the safety dance: how to protect your brand If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […]
- What consumers do How to bring context to display ads To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […]
- Webinars WEBINAR: A modern marketer’s guide to search I recently did a webinar with search experts 3WhiteHats called ‘A modern marketer’s guide to search’. It’s all about what we should be doing to be seen in 2017 (and beyond). Watch it now below – or keep scrolling and read my breakdown. Here are the big five search engine optimisation topics we spoke about. […]
- Reviews What’s the difference between product and customer experience reviews? At Reevoo we split customer reviews into two distinct sections; product reviews and customer experience reviews. We treat them very differently. We often get asked what the difference is and why it’s important to separate them. Well, in this new video series we’re calling Pool Table Wisdom, I’ll tell you. Don’t wanna watch? Keep reading, […]
- What consumers do Why you should be thinking more about ‘dark social’ What does social media engagement ACTUALLY look like? Is it a click, a scroll, a glance? Does a user have to comment, or share with their followers for it to count? I think we should be using a new yardstick – one which might be harder to measure, but that could bring long-term rewards. Different […]
- Webinars WEBINAR: Our secret for inspiring UGC campaigns We’re here to help brands build communities around their products. But these communities aren’t easy to build. If they were, we’d all be ‘engaged advocates’ of our favourite brand of pens, or butter, or socks. It’s on the brand to make these connections – to talk to customers on their level and build a relationship. […]
- Reviews Netflix has found the right recipe for a ratings system. Here’s why It’s like the changing of the seasons, or the incoming tide. When a popular online network changes its user interface, the complaints are inevitable. So it was when Netflix rolled out its new ratings system, changing from the classic 5 stars to a thumbs up or thumbs down rating. On top of that, users looking […]
- Webinars WEBINAR: The future of Reevoo review display and collection We collect a market-leading volume of reviews – 20% of emails we send result in a published Reevoo review. But we’re also always looking for ways to improve that figure. To do it, we need to optimise what we do for a few huge trends that are changing the way we (and you) work: Content […]
