- Brand How you can make your brand talk like a human, not a business The advent of social media has redefined what we perceive as a brand. Brands behave like humans, and humans have become brands. What used to be a virtual place for people to meet and interact is now a potent playground for brand marketers. No other media has ever challenged the communication skills of brands to […]
- Content marketing The power of visual Images capture moments, define concepts, they speak a universal language reaching beyond linguistic barriers. Basically, images transmit messages more effectively. When, on top of that, consumers have little time to process any information, knowing that humans process visuals 60,000 times faster than text is a vital fact for marketers. No wonder Instagram is becoming the […]
- Content marketing CRM is a hidden resource for your content marketing strategy CRM is said to be having a moment as a pivotal tool for data-driven advertising. Marketers are looking to tap into what they know about customers for banner ad buys. But what can CRM offer as a source for your brand’s content marketing strategy? Let’s take a look at the qualitative potential in CRM: that […]
