Martina Poehler Martina is director of marketing at fresh relevance.
  • What consumers do Wisdom of the crowd Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the actions of others. This can result in a bandwagon effect. The increasing popularity of a product encourages more and more […] 5 min read 29th March 2018