Mitchel Nicholson Mitch is editor of the Reevoo Blog and Reevoo's resident Australian. Find him queued up for an artisan scotch egg somewhere in east London, complaining about the weather.
  • User-generated content Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […] 5 min read 16th March 2017
  • What consumers do We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […] 7 min read 13th March 2017
  • Reviews The US has passed a Consumer Review Fairness Act Before Trump, the US House of Representatives once got other work done. In November they unanimously (when life was harmonious) passed the Consumer Review Fairness Act. The act will protect customers from businesses if they leave negative feedback. Why did they pass the Consumer Review Fairness Act? Well, many businesses were putting gag clauses into their fine print so that […] 2 min read 17th February 2017
  • Podcasts Top ten podcasts if you want to learn about… Funny to think we only started doing the podcast a year ago here at Reevoo. It’s become an institution. That’s mostly due to the calibre of our guests – from LoveFilm founder Simon Calver, to the brand strategist (and former consultant to President Obama) Adam Hanft and Philip Thomas, CEO of Cannes Lions. The topics […] 6 min read 26th January 2017
  • What consumers do 10 things you need to be thinking about in 2017 Yes, many of us will be glad that 2016 has come to an end but it’s no reason at all to take your eye off the ball. Here are ten things that you should be thinking about in 2017: 1. The next gen of Google results Rich results are going to dominate search pages. That […] 7 min read 22nd December 2016
  • Whitepapers REPORT: Bank to the future In mid-2016, Good Rebels and Reevoo asked 7,500 16-25-year-olds across 6 countries to participate in a global study designed understand their attitudes, and to get under the skin of their experiences and behaviours around everyday banking. We revealed the full UK findings at an exclusive launch event and panel discussion held at the iconic Level39 […] 1 min read 29th November 2016
  • Webinars WEBINAR: The finance purchase mindset What are people thinking when they’re looking for a new credit card, insurance policy or other financial product? The trouble is, most of the time, they’re thinking: ‘I don’t trust what I’m reading’. It’s called the ‘Finance Purchase Mindset’ – super skeptical, a little confused and very reluctant to part with their cash without being […] 1 min read 13th October 2016
  • Reviews Incentivised reviews are biased, sure… Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews.  But sellers are increasingly aware of their power in shifting products. Reviews – and more of them – lead to more sales. It’s not surprising that there has been a rise in incentivised reviews; that’s when customers get products at a discount or for […] 4 min read 21st September 2016
  • Whitepapers The ratings & reviews landscape Ratings & reviews – important to customers, vital for your business. They’ve become a key part of every buyer’s journey, and are make or break for businesses when it comes to influencing a purchase. But not just any review will do – people don’t want store-bought, chemical pumped reviews, they want them fresh & organic, […] 1 min read 26th August 2016