Mitchel Nicholson Mitch is editor of the Reevoo Blog and Reevoo's resident Australian. Find him queued up for an artisan scotch egg somewhere in east London, complaining about the weather.
  • Webinars WEBINAR: The finance purchase mindset What are people thinking when they’re looking for a new credit card, insurance policy or other financial product? The trouble is, most of the time, they’re thinking: ‘I don’t trust what I’m reading’. It’s called the ‘Finance Purchase Mindset’ – super skeptical, a little confused and very reluctant to part with their cash without being […] 1 min read 13th October 2016
  • Reviews Incentivised reviews are biased, sure… Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews.  But sellers are increasingly aware of their power in shifting products. Reviews – and more of them – lead to more sales. It’s not surprising that there has been a rise in incentivised reviews; that’s when customers get products at a discount or for […] 4 min read 21st September 2016
  • Whitepapers The ratings & reviews landscape Ratings & reviews – important to customers, vital for your business. They’ve become a key part of every buyer’s journey, and are make or break for businesses when it comes to influencing a purchase. But not just any review will do – people don’t want store-bought, chemical pumped reviews, they want them fresh & organic, […] 1 min read 26th August 2016
  • Social media Confessions of a social media manager This is the second in our ‘Confessions…’ series where we go behind the scenes and ask professionals in media, marketing and sales to share their dirty secrets (anonymously). We’ve spoken to a newspaper comments editor about the UGC he receives from readers (yes, looking at you Ronnie) and now we turn our attention to the […] 6 min read 12th August 2016
  • What consumers do How Americans are choosing their banks We’ve spoken a lot about how British banks are changing to keep up with their customers and attract new ones. But what about American customers and American banks? Is there anything to learn from what they’re doing across the ditch? We asked three American millennials to choose a new bank. All three would be instructed to use […] 10 min read 10th August 2016
  • Whitepapers Value creation through the digital journey Our friends at Sophus3 held their annual automotive industry forum on the 9th March in London. The event welcomed over 100 marketing executives from 25 different automotive brands – as well as Reevoo founder, Richard Anson. Richard gave a talk about how different car brands have been harnessing good old human nature in the digital journey – you’ll find […] 1 min read 27th July 2016
  • User-generated content Social media content VS user-generated content We often get asked about the difference between UGC (user-generated content) and social media content. Different people might say different things, but we’ll share with you how we explain it – and what each one is good for. For us, social media content is something you can neither curate nor control. People are only sharing for […] 7 min read 25th July 2016
  • User-generated content Confessions of a newspaper letters editor User-generated content can take many forms. In fact, since we’re all users, we’re kinda creating it all the time. We thought it would be fun to look at user-generated content in a different way. To talk to people who deal with ‘users’, and the content they create, in their day jobs. First up, someone who’s […] 7 min read 11th July 2016
  • User-generated content 8 weird (and useful) ways we use UGC It’s not just brands that are using UGC; average folks like you and me use UGC in wonderful and unexpected ways every single day – whether we’re driving, eating, running or spinning some tunes. We take a look below at some of the most fascinating and useful ways people use UGC in their daily lives, and […] 7 min read 23rd June 2016