Richard Anson Richard founded Reevoo in 2005. He’s passionate about the power of social engagement to drive sales and customer loyalty for brands, whilst helping consumers make better choices.
@richard_anson
  • Innovation Regulation might actually make brands more innovative. Here’s why A few big regulatory bodies are slapping down some massive pieces of legislation over the next year or so. The first is the General Data Protection Regulation (GDPR), an EU regulation which comes into force in May 2018. The second is ‘Open Banking’ – the Competition and Market Authority (CMA)’s attempt to have the average […] 3 min read 2nd August 2017
  • Podcasts Andy Nairn, founding partner, Lucky Generals Today I’m sitting down with a founding partner of one of the hottest ad agencies in London – Andy Nairn from Lucky Generals. Andy co-founded Lucky Generals in 2013. The agency is responsible for almost all the good creative that’s going around at the moment, including my recent favourite: the Yorkshire Tea ‘Where Everything’s Done […] 1 min read 25th July 2017
  • Podcasts John Glen, economist I’ve had a lot of people on the podcast talking about innovation and the economy – but nobody as knowledgeable as economist John Glen. John is the director for the Centre for Customised Executive Development at Cranfield School of Management. He’s regularly commenting on UK and global macro-economics and the finance of football on BBC […] 1 min read 11th July 2017
  • Podcasts Ed Bussey, founder & CEO, Quill Content People talk a lot about how the ‘leadership mentality’ is a critical skill for a founder – well, Ed Bussey has it in his DNA. Ed’s the founder and CEO of Quill Content, a content creation platform that specialises in providing online businesses with ‘content at scale’. A former submariner with the Navy, Ed spent […] 2 min read 27th June 2017
  • Podcasts Tim Hughes, co-founder, Digital Leadership Associates This week on the show I’m welcoming Tim Hughes, co-Founder of Digital Leadership Associates. This episode is all about selling. Or, as Tim might redefine it – ‘helping people buy’. Tim’s been selling for 25 years, and has seen it change up close. Tim’s probably one of the better barometers you’ll find when it comes to […] 2 min read 13th June 2017
  • Podcasts Edward Griffith, co-founder & CEO, LoveCrafts For this podcast I sat down with Edward Griffith, co-founder and CEO of LoveCrafts. Edward has created a business that’s part ecommerce and part social network. Or, in the company’s words, “a community that would support and unite makers worldwide: a home where they can be inspired, connect, share and create.” Walking into LoveCrafts’ office […] 1 min read 30th May 2017
  • User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […] 4 min read 23rd May 2017
  • Podcasts Hayden Wood, co-founder, Bulb We’re going green for episode 40 – I sat down with Hayden Wood, one of the founders of the renewable energy company Bulb. Walking into Bulb’s office is a world away from what you’d get over at one of the ‘big 6’ energy companies. There’s a real startup vibe at bulb – so there should […] 1 min read 16th May 2017
  • Podcasts Malcolm Coles, chief content officer, DRIVETRIBE This week I’m talking to Malcolm Coles, ex-digital media director at the Telegraph, who’s now chief content officer at the new Clarkson/Hammond/May digital project DRIVETRIBE – a ‘social network for petrolheads’. Malcolm is a very articulate, outspoken and funny guy – and it was a pleasure hearing from him the vision of DRIVETRIBE. He’s lived […] 1 min read 2nd May 2017

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