In 2025, UK women are expected to own 60% of personal wealth. That’s an awful lot of money to spend on cars. Different Spin, the automotive consumer insight company, surveyed 48,345 women and produced a report on their experience of the car industry as buyers and owners.
And the results show that automotive has a problem when it comes to female consumers. A staggering 90% of female consumers surveyed would not visit a car dealership without a male companion. While 56% said they felt patronised by car advertising.
One thing is clear: the automotive industry is failing a potentially huge customer base.