Brand

Your brand is what people say about you when you’re not in the room. We’ll get you one step closer to being a fly on the wall.

  • When creative agencies get it wrong

    The recent Pepsi advert was a classic example of how agencies can sometimes get it wrong. But they’re not the only ones. Can tone-deaf corporates connect with real people anymore? Recent offenders Kendall Jenner starred in an advert handing a Pepsi to a police officer during a protest. The internet went mad. pic.twitter.com/RQDv2lO4w3 — David […]

    Mitchel Nicholson 5th June 2017
  • The rise of storytelling and how it builds your brand

    Today’s world of digital marketing is more diversified than it has ever been. With numerous channels and billions of people accessing the web, how is a brand expected to stand out? The secret, as it turns out, is to tell a story worth reading. Too many businesses get caught up in the corporate aspect of […]

    Matt Banner 19th December 2016
  • Online reputation management using customer reviews

    Online reputation management is a full-time job for today’s brands. Customers can do their homework about a brand more quickly, easily, and thoroughly than ever before. And it’s not just consumer advocacy websites like Which? informing potential shoppers – now more than ever, people are looking for the opinions of ‘people like them’ through reviews. […]

    Hannah Murray-Sykes 8th December 2016
  • How customer advocacy can challenge preconceptions

    Customer advocacy through user-generated content doesn’t just push a few more people down the sales funnel – it can change people’s perceptions of an entire brand. One company is in the middle of using customer advocacy to do just so. We talked to our client Eurocamp, the camping and mobile holiday company, about using reviews as part […]

    Hannah Murray-Sykes 13th June 2016
  • The bank that broke the internet

    Whether it’s the pink credit card or the fact it broke CrowdCube by raising £1M in 96 seconds, Mondo is one of the big disruptors in modern banking. Next Tuesday the founder and CEO of Mondo, Tom Blomfield, sits down with Reevoo’s own founder Richard Anson on the podcast. Don’t miss it – Subscribe on […]

    Mitchel Nicholson 18th May 2016
  • The challenger banks fighting the personality wars

    Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […]

    Gustavo Machado 30th March 2016
  • Cars becoming cool

    We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […]

    Marina Cheal 20th February 2016
  • 5 of the biggest trust scandals of 2015

    Some brands found themselves at the close of 2015 with their reputation in tatters. Car manufacturers and sports associations especially seemed to be rocked by trust scandals. It’ll be interesting to see what strategies they come up with in 2016 to rebuild their reputations. 1. Fuelling distrust in Volkswagen This was undoubtedly the greatest scandal […]

    Edwin Bos 11th December 2015
  • Could a selfie change the world?

    The concept that a brand can have an impact on the way people live their lives sounds rather obvious in some regards. Items like dishwashers, vacuum cleaners and even mobile phones, once seen as life-changing luxuries, are now modern-day necessities. But which brands and products are revolutionising your day-to-day life at the moment? Here’s a little run-down […]

    Mitchel Nicholson 20th November 2015