In June of this year, we gathered our favourite marketing minds to talk (and argue) about one of our favourite subjects: the Advocacy Economy. You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions […]

Back in July this year, energy supplier Iresa was shut down after gaining the enviable tag of ‘Britain’s most complained-about energy supplier’. It shines the public spotlight back onto customer service in utilities. In other industries, like banking, government initiatives are making it mandatory to publish customer service rankings in branches and online. And certainly, […]

The big news in the UK banking sector at the moment is the Competition and Markets Authority (CMA)’s recent step to make the industry more transparent. Every bank-of-a-certain-size in the UK now has to publish the same independent survey results prominently on their websites and in branches. The move is all about making it easier […]

If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […]

The recent Pepsi advert was a classic example of how agencies can sometimes get it wrong. But they’re not the only ones. Can tone-deaf corporates connect with real people anymore? Recent offenders Kendall Jenner starred in an advert handing a Pepsi to a police officer during a protest. The internet went mad. pic.twitter.com/RQDv2lO4w3 — David […]

Today’s world of digital marketing is more diversified than it has ever been. With numerous channels and billions of people accessing the web, how is a brand expected to stand out? The secret, as it turns out, is to tell a story worth reading. Too many businesses get caught up in the corporate aspect of […]

Online reputation management is a full-time job for today’s brands. Customers can do their homework about a brand more quickly, easily, and thoroughly than ever before. And it’s not just consumer advocacy websites like Which? informing potential shoppers – now more than ever, people are looking for the opinions of ‘people like them’ through reviews. […]

Customer advocacy through user-generated content doesn’t just push a few more people down the sales funnel – it can change people’s perceptions of an entire brand. One company is in the middle of using customer advocacy to do just so. We talked to our client Eurocamp, the camping and mobile holiday company, about using reviews as part […]

Whether it’s the pink credit card or the fact it broke CrowdCube by raising £1M in 96 seconds, Mondo is one of the big disruptors in modern banking. Next Tuesday the founder and CEO of Mondo, Tom Blomfield, sits down with Reevoo’s own founder Richard Anson on the podcast. Don’t miss it – Subscribe on […]