Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […]

We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […]

Some brands found themselves at the close of 2015 with their reputation in tatters. Car manufacturers and sports associations especially seemed to be rocked by trust scandals. It’ll be interesting to see what strategies they come up with in 2016 to rebuild their reputations. 1. Fuelling distrust in Volkswagen This was undoubtedly the greatest scandal […]

The concept that a brand can have an impact on the way people live their lives sounds rather obvious in some regards. Items like dishwashers, vacuum cleaners and even mobile phones, once seen as life-changing luxuries, are now modern-day necessities. But which brands and products are revolutionising your day-to-day life at the moment? Here’s a little run-down […]

It’s been a turbulent time for the car industry lately and the press has been having a field day. From the Volkswagen emission scandal, to spontaneous combustions at Vauxhall, it’s been a tough couple of months. So here’s a rundown of the seismic shifts in the auto industry. It’s about winning back customers… Auto-magazine, Edmunds reported, […]

They say the only constant in life is change and for companies, life in the digital era is no different. Information – and more importantly, reputation – travels at the speed of a mouse click or a tap on a smartphone. Customers’ opinions, as well as their demands, change just as quickly – and keeping […]

The advent of social media has redefined what we perceive as a brand. Brands behave like humans, and humans have become brands. What used to be a virtual place for people to meet and interact is now a potent playground for brand marketers. No other media has ever challenged the communication skills of brands to […]

One of the most powerful selling tools is the ability to give a narrative to an otherwise motionless, lifeless object or scenario. You’ve probably heard the phrase ‘bring it home for people’; well that’s exactly what you want to do. This applies broadly to all forms of marketing. If someone is ever going to use […]

It’s no secret – banks have a reputation problem. No matter how convenient they make their service, or how much money they save for their customers, their issue will always be brand perception. The tightrope for any brand is to ‘brag without bragging’ – trying to communicate what makes them special without patronising the audience. […]