Watch out: there have been important changes and updates to Google’s Panda algorithm. Make it as easy as possible for customers to find you on Google search and you’ll see the SEO benefit. The updates mean that user-generated content (UGC) like customer reviews are more valuable for improving your ranking than ever before. Here’s how it all works, and how […]

Ok ok, I’ll get to Kanye in a second, but first, some background. We’ve been reading an interesting book in the office recently. Basically, it lays out the tasks required to build a product in five days: Day one: set the stage + unpack Day two: sketch Day three: decide Day four: prototype Day five: […]

There are certain accepted rules in content marketing. It’s surprising then that Apple, one of the largest companies in the world, has continuously broken these ‘content marketing commandments’. But the company still manages to achieve unprecedented success in the history of telecoms. Apple doesn’t use standard Twitter accounts, Facebook profiles, or indeed have a blog. […]

One of the hardest things for any marketer to do is create a unique piece of content that has broad or even mass appeal. Without the budget or existing brand following of the big guys, it’s almost impossible. So – why don’t we draw some inspiration from the campaigns that went right over the last […]

If you think of digital marketing as just Very Modern Marketing, then 2016 can be thought of as the year where postmodernism begins. In many ways, the concepts that are being bandied about and heralded as groundbreaking simply seem to be the internet’s answer to old school marketing techniques, dipped in digital and with a fresh […]

The web is always full of helpful advice on how to become a better person: in love, business or just in life generally. But we get it – life transformation can be tough. However, we can all agree on one resolution: to become better marketers. Here are the best resources we’ve found from all over […]

You could argue that Bruce Jenner got the makeover of the year, but in our eyes it was the Reevoo blog which underwent the most drastic transformation. To celebrate the new us as 2015 draws to a close, we thought we’d bring you the best of the blog from this magnificent, eventful year. Our latest […]

The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]

We look at this week’s big news in social media, content marketing and user-generated content. Is this the apocalypse? Did someone suggest it might be the end of customer reviews? Read on and breathe a sigh of relief, because all is not what it seems; plus you’ll also find some serious advice on publishing on […]