We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […]

Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]

Ok ok, I’ll get to Kanye in a second, but first, some background. We’ve been reading an interesting book in the office recently. Basically, it lays out the tasks required to build a product in five days: Day one: set the stage + unpack Day two: sketch Day three: decide Day four: prototype Day five: […]

There are certain accepted rules in content marketing. It’s surprising then that Apple, one of the largest companies in the world, has continuously broken these ‘content marketing commandments’. But the company still manages to achieve unprecedented success in the history of telecoms. Apple doesn’t use standard Twitter accounts, Facebook profiles, or indeed have a blog. […]

One of the hardest things for any marketer to do is create a unique piece of content that has broad or even mass appeal. Without the budget or existing brand following of the big guys, it’s almost impossible. So – why don’t we draw some inspiration from the campaigns that went right over the last […]

If you think of digital marketing as just Very Modern Marketing, then 2016 can be thought of as the year where postmodernism begins. In many ways, the concepts that are being bandied about and heralded as groundbreaking simply seem to be the internet’s answer to old school marketing techniques, dipped in digital and with a fresh […]

The web is always full of helpful advice on how to become a better person: in love, business or just in life generally. But we get it – life transformation can be tough. However, we can all agree on one resolution: to become better marketers. Here are the best resources we’ve found from all over […]

The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]

Nobody likes listening to a tone-deaf singer. A little wavering pitch here and there is forgivable, but the worst thing is when a terrible singer has no idea that they’re terrible, and that they have completely lost the audience. That’s why companies and their marketers need to pay attention to their audience. Lots of marketers think […]