Innovation

Startups or grown ups – all brands are looking for that next big idea. We talk about some doing it well.

  • Regulation might actually make brands more innovative. Here’s why

    A few big regulatory bodies are slapping down some massive pieces of legislation over the next year or so. The first is the General Data Protection Regulation (GDPR), an EU regulation which comes into force in May 2018. The second is ‘Open Banking’ – the Competition and Market Authority (CMA)’s attempt to have the average […]

    Richard Anson 2nd August 2017
  • 4 travel agencies disrupting the game

    Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […]

    Marina Cheal 15th May 2017
  • Tesla is revolutionising service, not tech

    American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […]

    Hannah Murray-Sykes 28th March 2017
  • Innovation isn’t just for startups

    Brand strategist Adam Hanft called in for his session of the Reevoo podcast last month. It was a fascinating chat which touched on everything from innovation to Facebook advertising restrictions and the advent of the emoji. Listen to it here His thoughts on how big brands can – and should – challenge startups in the innovation stakes […]

    Marina Cheal 16th May 2016