Innovation

Startups or grown ups – all brands are looking for that next big idea. We talk about some doing it well.

  • The secrets of the billion-dollar travel brands

    Your company probably won’t ever have the resources to compete on an equal footing with Google, Facebook and the big online travel brands. But that doesn’t mean you can’t “borrow” their secrets. Follow the travel trends or mix in the right circles at industry events and you’ll hear all about how user-generated content (UGC) can […]

    Mitchel Nicholson 23rd August 2018
  • Top 4 reasons millennials will drive the success of autonomous cars

    There is a common mantra in Silicon Valley — that a child born today will likely never learn to drive. The tech-savvy and free-spirited millennial generation will soon outnumber baby boomers, and automakers and technologists alike are looking to tap into the desires of this massive demographic. For these early adopters — “access is more important […]

    Haden Kirkpatrick 19th April 2018
  • What you should know about smart home data collection

    In February 2017, Gartner estimated that the number of connected devices making up the Internet of Things (IoT) would surpass the world population by the end of the year. That translates into an incredible amount of data that’s collected from these devices, interpreted, and served back to the users in a way they can understand it. While […]

    Jon Snyder 6th April 2018
  • Zuckerberg to invest in Reevoo

    Today on 1st April 2018 I announce that Mark Zuckerberg is to invest in Reevoo. Just as Zuckerberg is looking for something new, Reevoo is expanding, so perfect timing. My motto for Reevoo is “by the people, for the people”. But I see our biggest growth opportunity in adding a second line: “by the animals, […]

    Edwin Bos 1st April 2018
  • How we learned to stop worrying and love AI

    A couple of weeks ago we had a hackathon to kick off 2018. When it came to picking a theme, machine learning struck us as a timely choice – reports suggest AI could be responsible for a 40% increase in labour productivity by 2035. Global revenues from AI for enterprise applications is projected to grow […]

    Deepak Janakiraman 20th February 2018
  • Regulation might actually make brands more innovative. Here’s why

    A few big regulatory bodies are slapping down some massive pieces of legislation over the next year or so. The first is the General Data Protection Regulation (GDPR), an EU regulation which comes into force in May 2018. The second is ‘Open Banking’ – the Competition and Market Authority (CMA)’s attempt to have the average […]

    Richard Anson 2nd August 2017
  • 4 travel agencies disrupting the game

    Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […]

    Marina Cheal 15th May 2017
  • Tesla is revolutionising service, not tech

    American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […]

    Hannah Murray-Sykes 28th March 2017
  • Innovation isn’t just for startups

    Brand strategist Adam Hanft called in for his session of the Reevoo podcast last month. It was a fascinating chat which touched on everything from innovation to Facebook advertising restrictions and the advent of the emoji. Listen to it here His thoughts on how big brands can – and should – challenge startups in the innovation stakes […]

    Marina Cheal 16th May 2016