What are people thinking when they’re looking for a new credit card, insurance policy or other financial product? The trouble is, most of the time, they’re thinking: ‘I don’t trust what I’m reading’. It’s called the ‘Finance Purchase Mindset’ – super skeptical, a little confused and very reluctant to part with their cash without being […]

On May 17, we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with some other very clever people: Jonathan Swift, director of content, Insurance Division, Incisive Media Lorraine Donington, head of digital user experience and content, TSB Phoebe Hugh, […]

With 61% of customers now reading online reviews before making a purchase decision, consumer reviews are becoming an essential part of User Experience. People aren’t looking for the official, glossy version – they want the real. That’s what reviews and user-generated content provides. The key is integrity. When the content comes from millions of other […]

Reconnecting customers with user-generated content For every customer who completes a purchase on your website, there are another three who put something in their shopping cart and leave without buying. Remarketing is a great way to reconnect with these customers, but how do you rise above the noise in 2015? We uncover the secrets to […]