If you’re reading this from the head office of a utilities company – and ESPECIALLY if that company is one of the ‘big six’ – you’re probably looking at ways you can get a little closer to your customers. Two simultaneous issues have arisen: Smaller energy companies have popped up and answered the needs of […]

Receiving negative reviews is, unfortunately, part of the job description of a utilities company. Google pretty much any of the big ones and what you get back is often not very positive. We’re often asked about the best way to deal with bad reviews. In fact, we’ve even written a few articles and an ebook […]

New action from the Competition and Markets Authority (CMA) and the Financial Conduct Authority (FCA) has made it mandatory for banks to publish information on how likely people would be to recommend their bank – as well as its online and mobile banking, branch and overdraft services – to friends, relatives or other businesses. The […]

By now it’s common knowledge that reviews are great for conversion. But how you display them has a huge impact on whether those reviews you spend time and effort collecting really make a difference to your bottom line. We think of ‘display’ as two main things: Your badge, or CTA (call to action); And the […]

Of course we’re battling survey fatigue. Buy a toaster online and an email plops into your inbox asking you to rate your “shopping experience”. Phone your mobile company, and a set of questions gauging your satisfaction arrive afterwards by text. You can’t even visit the theatre or go on holiday without being subjected to a […]

The pressure is mounting on telcos. As we mentioned before, they’re in desperate need of a little relationship therapy with their customers. We’re not pretending this isn’t a tough ask. They’ll still need to win over new customers while keeping existing ones on board. But it’s tough to do any of that while they’re getting […]

Graham from Bath is a very special person. In mid-October, Graham wrote a customer review of Admiral’s Multi Car Insurance. As reviews go, it wasn’t a classic. However, little did he know it, but Graham had just left the 25 millionth Reevoo review. Milestones like this can be arbitrary, but 25 million is a LOT […]

At Reevoo we split customer reviews into two distinct sections; product reviews and customer experience reviews. We treat them very differently. We often get asked what the difference is and why it’s important to separate them. Well, in this new video series we’re calling Pool Table Wisdom, I’ll tell you. Don’t wanna watch? Keep reading, […]

Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews.  But what if you discovered that a growing number of reviews were actually written by bots? Digiday reported recently that: Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad […]