Our bread and butter. Find out what we’ve learned from our peerless amount of experience.

  • The US has passed a Consumer Review Fairness Act

    Before Trump, the US House of Representatives once got other work done. In November they unanimously (when life was harmonious) passed the Consumer Review Fairness Act. The act will protect customers from businesses if they leave negative feedback. Why did they pass the Consumer Review Fairness Act? Well, many businesses were putting gag clauses into their fine print so that […]

    Mitchel Nicholson 17th February 2017
  • How to stand out on Google – 2017 update

    These days, it doesn’t matter how amazing the UX is on your company website if no one is getting there in the first place. You need to get yourself noticed as far up the purchase funnel as possible, otherwise you may be striking yourself off of the consideration list. For a lot of consumers, Google […]

    Hannah Murray-Sykes 23rd December 2016
  • 6 reasons to opt for a closed review system

    Anyone can write a review. That’s a good thing.  But, then again, not everyone should write a review. Don’t worry, we’re not turning into the Bullingdon Society of review sites… But we do think that if you have an open-door policy to reviewers, you might end up with reviews written by the riff raff. Copy and paste […]

    Hannah Murray-Sykes 6th October 2016
  • Incentivised reviews are biased, sure…

    Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews.  But sellers are increasingly aware of their power in shifting products. Reviews – and more of them – lead to more sales. It’s not surprising that there has been a rise in incentivised reviews; that’s when customers get products at a discount or for […]

    Mitchel Nicholson 21st September 2016
  • Can good reviews be bad for business?

    We’ve floored you before with the news that bad reviews can be good for business (it’s true). But does the opposite hold true? Can too many good reviews be bad for business? Recent research suggests that this could indeed be the case. There are lots of reasons that bad reviews – if honest and informative – […]

    Hannah Murray-Sykes 16th September 2016
  • How to collect a ton of reviews

    A customer review can help a customer buy the right product and help a brand gain a little trust. A few thousand customer reviews can completely change public perception. That’s the real gold we’re after at Reevoo. We’ve spent ten years working on a ‘secret sauce’ when it comes to review collection – a methodology that […]

    Edwin Bos 8th September 2016
  • Where did my Google Seller Ratings go?

    Google has recently changed its Seller Rating reviews criteria. If you run paid ads on Google, it might affect you. Here’s everything you need to know. What are Google Seller Ratings? If you don’t know already, Seller Ratings is a feature that adds review content to your paid Google ads, as long as it’s collected […]

    Hannah Murray-Sykes 1st September 2016
  • How we made myReevoo easier to use

    myReevoo is our client portal; a place our clients go to view their reviews, respond to them, grab data or whatever else they might want to do. We had some feedback from one of our myReevoo users – a travel client – a few Fridays ago. She said that the amount of filters she had […]

    Deepak Janakiraman 22nd August 2016
  • Readability – all about it

    Many of our clients here at Reevoo use quotes from real customer reviews in their marketing. It’s a nice way to emphasise the qualities that draw people to that product or service in an ‘authentic’ way. However, we collect loads of reviews for most things – so how should you go about picking one? Imagine […]

    Mike Moss 27th June 2016