How we made myReevoo easier to use
myReevoo is our client portal; a place our clients go to view their reviews, respond to them, grab data or whatever else they might want to do. We had some feedback from one of our myReevoo users – a travel client – a few Fridays ago. She said that the amount of filters she had […]
Readability – all about it
Many of our clients here at Reevoo use quotes from real customer reviews in their marketing. It’s a nice way to emphasise the qualities that draw people to that product or service in an ‘authentic’ way. However, we collect loads of reviews for most things – so how should you go about picking one? Imagine […]
Why you need to syndicate your reviews
Just as you would take the time to make sure your messaging is on point at every touchpoint, your UGC should closely follow. A syndicated reviews system ensures that wherever customers see reviews of your products, they see consistent scores and content. Properly syndicated reviews – that is, content that appears in a coherent and uniform way across […]
Responding to reviews
Good or bad, customer reviews are always useful for businesses. If they’re good, they can be excellent marketing material. If they’re bad, they provide an opportunity for your company to engage with your customers and refine your product or service. So, you’ve received a review, what do you do? In all cases you will want […]
Should brands be reviewing their customers?
There are two sides to every story. But in the customer/business relationship, are they always equal? Reviewing is one of the hallmarks of the shared economy. Take a look at every new company ‘shaking up’ or ‘disrupting’ its industry – the majority are powered by reviews or user-generated content (and often, user-generated product). Uber and Airbnb […]
The financial services company that listens to its customers
“To be Britain’s best loved insurer.” That’s the mission for financial services company LV=. But love like that doesn’t just happen overnight. LV= knows that to achieve this aim it must develop a closer relationship with its customers by listening to them, collating feedback and acting upon it. And it’s doing a good job of […]
Why is authenticity important for brands?
Consumer trust in corporate bodies is at an all time low, and it seems like almost every day there’s another reason for consumers to disbelieve big business. The Evaporation of Trust Global PR agency Endelman’s 2015 Trust Barometer showed a global decline in trust over the last year and the number of countries with trusted […]
5 no-nos when it comes to negative reviews
There is no such thing as a squeaky-clean online business reputation; every business will have its critics at some point. This is not necessarily a bad thing, but it can swiftly become critical if you don’t approach it with a positive and well thought-out strategy. The public is surprisingly forgiving. They are also more discerning […]
2015: the year consumers rejected fake reviews?
At the beginning of October, a new bestseller stormed the charts. Everything Bonsai! was a surprise hit in the horticulture category on Amazon. However it soon became clear that all was not as it seemed. Everything Bonsai! was littered with spelling mistakes and needed a good prune. It had also been written in three days […]