Why do you need to collect user-generated content?
We’ve been talking a lot lately about survey fatigue. It’s making it really hard for brands to collect user-generated content. Survey fatigue is, well, what it sounds like – people are sick of companies bugging them all the time to fill out surveys and review their experiences. We’ve just put out an ebook all about […]
We rank the best ways to survey customers
As any modern marketer knows, we’re in a feedback-driven world. This isn’t something new, it’s human nature. We like to ask those around us (and like us) for their opinions on stuff before we buy. What is new, however, is the technological processes that allow us to collect and display those opinions, and extract juicy […]
How Admiral sailed from insurance to loans
When you’ve built your entire reputation on selling one product, diversifying into new areas can be daunting. But Admiral has done exactly that by branching out from insurance to enter the competitive world of loans. As a company, how do you prepare for such a leap? How do you know you’re offering something people actually […]
Is any brand above collecting feedback?
In any business, it’s crucial to know what your customers are thinking. Most new businesses know this and ask for feedback as standard. In fact, some of the biggest success stories of recent years — think Airbnb and Uber — have put customer reviews at the heart of their business model. But what about established brands? […]
How UGC can help utilities companies in hard times
We all know that being in the utilities business is no beach holiday. But right now it feels more like Dunkirk. You’re getting slated in the press for things beyond your control. Wholesale costs are rising, and government policies are asking more of the utilities providers. That’s forcing consumer prices up. It’s not your fault, […]
The one thing keeping brands from collecting inspiring UGC
When a new iPhone comes out these days, what do you see on the billboards? A list of its features? Close-ups of the phone from five different angles? No – you see beautiful photos taken by real iPhone users. Sure, these “Shot on iPhone” ads are partly about showing off what a great camera the […]
Why humans are kings of content moderation
“Everything in moderation — including moderation”, said that old wag Oscar Wilde. In May this year, Facebook announced it was hiring 3,000 extra staff to moderate its content and flag up inappropriate stuff. This was on top of the 4,500 it already had — an immoderate number of moderators, we think you’ll agree. When a […]
David VS Goliath: How your travel company can take back control from TripAdvisor
TripAdvisor is the Google of the travel world – a vast behemoth you can’t afford to avoid. People used to go there for honest, unbiased reviews of hotels, restaurants, and activities by fellow travellers. Not anymore. The bigger it gets, the less trustworthy it gets. Remember what happened to Goliath, the giant that everyone thought […]
Is the Citymapper bus a preview of realtime UGC?
Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]