What makes a perfect product page?
A great product page should inspire, inform and reassure your customers. It should act as the ultimate online salesperson. And all good salespeople know that customers have more information at their disposal than ever. People are beyond just listening to celebrity spokespeople and paid endorsers, or getting the official brand spin. They want to hear a story when […]
How to build an electric car brand
Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]
Can you crowdsource a concept car?
I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]
All you need to know about customer feedback surveys
Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […]
How insurers can encourage brand loyalty
The nature of trust is changing and, with it, the nature of brand loyalty. The change is especially evident in the insurance industry, where trust and emotion are front of mind when people are making their decisions. Insurers, we know – earning and keeping trust is tough. It’s something we discussed at length in our webinar in May. […]
Car interiors: the new differentiator?
It’s getting harder and harder to work out which cars are better than others these days. I used to love my old soft top, but it did have a tendency to break down. I remember going on a road trip that was cut short by a faulty engine – luckily, we stopped right near the beach, […]
Social media content VS user-generated content
We often get asked about the difference between UGC (user-generated content) and social media content. Different people might say different things, but we’ll share with you how we explain it – and what each one is good for. For us, social media content is something you can neither curate nor control. People are only sharing for […]
Confessions of a newspaper letters editor
User-generated content can take many forms. In fact, since we’re all users, we’re kinda creating it all the time. We thought it would be fun to look at user-generated content in a different way. To talk to people who deal with ‘users’, and the content they create, in their day jobs. First up, someone who’s […]
6 US auto campaigns that nail UGC
Few purchases are more personal than your next car. However, buying a car is one of the largest financial commitments most of us will ever make as well as one of the staples of the American Dream. And that’s why the industry is so ripe for good UGC advertising. According to a report by Tubular Labs, the […]