UGC wars: Millennials VS baby boomers
In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
5 weird and wonderful ways UGC is going to revolutionise insurance
Insurance is a trillion-dollar industry, and it’s also one dominated by very old institutions. So it’s catnip for disruption. And a big part of this inevitable disruption of the insurance industry will be driven by user-generated content (UGC). InsurTech startups, as they’re known, are promising to make insurance less of an adversarial industry and more customer-focused. Just think of the number of times […]
What makes a perfect product page?
A great product page should inspire, inform and reassure your customers. It should act as the ultimate online salesperson. And all good salespeople know that customers have more information at their disposal than ever. People are beyond just listening to celebrity spokespeople and paid endorsers, or getting the official brand spin. They want to hear a story when […]
How to build an electric car brand
Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]
Can you crowdsource a concept car?
I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]
All you need to know about customer feedback surveys
Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […]
How insurers can encourage brand loyalty
The nature of trust is changing and, with it, the nature of brand loyalty. The change is especially evident in the insurance industry, where trust and emotion are front of mind when people are making their decisions. Insurers, we know – earning and keeping trust is tough. It’s something we discussed at length in our webinar in May. […]
Car interiors: the new differentiator?
It’s getting harder and harder to work out which cars are better than others these days. I used to love my old soft top, but it did have a tendency to break down. I remember going on a road trip that was cut short by a faulty engine – luckily, we stopped right near the beach, […]
Social media content VS user-generated content
We often get asked about the difference between UGC (user-generated content) and social media content. Different people might say different things, but we’ll share with you how we explain it – and what each one is good for. For us, social media content is something you can neither curate nor control. People are only sharing for […]