User-generated content

User-generated content in all its forms is one of the most powerful forces in modern commerce. Brands that harness it are set for success.

  • 4 tips for collecting high-quality UGC

    Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […]

    Richard Anson 23rd May 2017
  • UGC wars: Millennials VS baby boomers

    In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]

    Mitchel Nicholson 16th March 2017
  • 5 weird and wonderful ways UGC is going to revolutionise insurance

    Insurance is a trillion-dollar industry, and it’s also one dominated by very old institutions. So it’s catnip for disruption. And a big part of this inevitable disruption of the insurance industry will be driven by user-generated content (UGC). InsurTech startups, as they’re known, are promising to make insurance less of an adversarial industry and more customer-focused. Just think of the number of times […]

    Marina Cheal 1st March 2017
  • What makes a perfect product page?

    A great product page should inspire, inform and reassure your customers. It should act as the ultimate online salesperson. And all good salespeople know that customers have more information at their disposal than ever. People are beyond just listening to celebrity spokespeople and paid endorsers, or getting the official brand spin. They want to hear a story when […]

    Hannah Murray-Sykes 1st February 2017
  • How to build an electric car brand

    Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]

    Marina Cheal 13th December 2016
  • Can you crowdsource a concept car?

    I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]

    Marina Cheal 1st December 2016
  • All you need to know about customer feedback surveys

    Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […]

    Hannah Murray-Sykes 3rd November 2016
  • How insurers can encourage brand loyalty

    The nature of trust is changing and, with it, the nature of brand loyalty. The change is especially evident in the insurance industry, where trust and emotion are front of mind when people are making their decisions. Insurers, we know – earning and keeping trust is tough. It’s something we discussed at length in our webinar in May. […]

    Hannah Murray-Sykes 8th August 2016
  • Car interiors: the new differentiator?

    It’s getting harder and harder to work out which cars are better than others these days. I used to love my old soft top, but it did have a tendency to break down. I remember going on a road trip that was cut short by a faulty engine – luckily, we stopped right near the beach, […]

    Marina Cheal 29th July 2016