- Social influence is dead, long live social influence You don’t have to be a massive consumer of news to see that there’s a crisis of confidence in social media right now. Anxiety over fake news factories and algorithm bubbles feeding us too much of what we want to hear is a huge issue in the public sphere, with 64% of Americans saying at […]
- How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- The GDPR is coming… but here’s why you shouldn’t be afraid It’s time to face the facts. New EU data protection legislation – the General Data Protection Regulation (GDPR) – is coming into force in May 2018. Complying with the GDPR will require a lot of work and far-reaching changes for some companies. For others already using industry best practice, the process will be relatively smooth. […]
- The Reevoo guide to the modern consumer purchase journey For years, user-generated content (UGC) has suffered from a bit of an image problem. If you’re a marketer, UGC might only mean reviews on a product page. And that’s absolutely fine. Reviews do work brilliantly at the point of purchase. But there’s a secret… and it’s getting out. Manufacturers and retailers (and smart brands in other […]
- Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]
- Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]
- 10 things you need to be thinking about in 2017 Yes, many of us will be glad that 2016 has come to an end but it’s no reason at all to take your eye off the ball. Here are ten things that you should be thinking about in 2017: 1. The next gen of Google results Rich results are going to dominate search pages. That […]
What consumers do
We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.