- Is Joon a symptom of a brand not listening? Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]
- Social influence is dead, long live social influence You don’t have to be a massive consumer of news to see that there’s a crisis of confidence in social media right now. Anxiety over fake news factories and algorithm bubbles feeding us too much of what we want to hear is a huge issue in the public sphere, with 64% of Americans saying at […]
- How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- The GDPR is coming… but here’s why you shouldn’t be afraid It’s time to face the facts. New EU data protection legislation – the General Data Protection Regulation (GDPR) – is coming into force in May 2018. Complying with the GDPR will require a lot of work and far-reaching changes for some companies. For others already using industry best practice, the process will be relatively smooth. […]
- The Reevoo guide to the modern consumer purchase journey For years, user-generated content (UGC) has suffered from a bit of an image problem. If you’re a marketer, UGC might only mean reviews on a product page. And that’s absolutely fine. Reviews do work brilliantly at the point of purchase. But there’s a secret… and it’s getting out. Manufacturers and retailers (and smart brands in other […]
- Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]
- Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]
What consumers do
We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.