What consumers do

We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.

  • How to bring context to display ads

    To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […]

    Jack Morel-Paulo 8th January 2018
  • Black Friday: here’s what your customers think

    With Black Friday approaching (and having already started for some), we’ve done some research on customer attitudes to this pre-Christmas consumer frenzy. We analysed reviews collected through the Reevoo platform for purchases made last Black Friday, and compared the scores and sentiment against the rest of the year. It turned up some interesting results. So […]

    Jeno Villaverde 23rd November 2017
  • Are consumers ready for the Internet of Things?

    As anyone in manufacturing knows, it’s a pretty exciting time right now. The industry is standing on the threshold of the Fourth Industrial Revolution – when the digital and physical worlds connect. For customers, it means things will do exactly what we want them to. For manufacturers, it means processes can revolve completely around customer […]

    Daniela Huaman 16th November 2017
  • Peers are now just as credible as experts, says Edelman

    Each year, global PR firm Edelman releases its eagerly awaited Trust Barometer — a report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. This year’s Trust Barometer, published back in January, showed how public trust in institutions fell significantly in 2016. Which makes sense considering this was the […]

    Marina Cheal 3rd November 2017
  • The 5 best questions to ask customers

    We’ve talked before about the power of asking for feedback. As we’ve discovered, if you ask the right way, people are willing to be generous with their answers. You can (and should) ask your customers for reviews, then use them as valuable product feedback, powerful user-generated content (UGC) and peer-to-peer advocacy. But you should ask […]

    Mitchel Nicholson 27th October 2017
  • The problem with personalisation in retail

    The big trend in retail over the past few years has been towards personalisation: using consumer purchase data to create notifications and offers tailored to the individual customer. It’s happening online — in the form of personalised homepages or targeted e-receipts, on mobile — think loyalty apps or push notifications — and offline. In-store personalisation can range from beacon […]

    Daniela Huaman 16th October 2017
  • Why you should be thinking more about ‘dark social’

    What does social media engagement ACTUALLY look like? Is it a click, a scroll, a glance? Does a user have to comment, or share with their followers for it to count? I think we should be using a new yardstick – one which might be harder to measure, but that could bring long-term rewards. Different […]

    Jack Morel-Paulo 12th October 2017
  • Why conversations with real customers beat influencer marketing

    Imagine paying a celebrity £75k to endorse your product on Facebook… while having no idea if you’ll get anything in return. That’s influencer marketing in 2017. You can probably think of better, and more sensible, ways of spending your money. £67k on a Youtube video or £53k for a Snapchat post, anyone? Thought not. Welcome […]

    Hannah Murray-Sykes 29th September 2017
  • Is Joon a symptom of a brand not listening?

    Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]

    Daniela Huaman 31st August 2017