- The Reevoo guide to the modern consumer purchase journey For years, user-generated content (UGC) has suffered from a bit of an image problem. If you’re a marketer, UGC might only mean reviews on a product page. And that’s absolutely fine. Reviews do work brilliantly at the point of purchase. But there’s a secret… and it’s getting out. Manufacturers and retailers (and smart brands in other […]
- 4 travel agencies disrupting the game Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […]
- Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]
- Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]
- 10 things you need to be thinking about in 2017 Yes, many of us will be glad that 2016 has come to an end but it’s no reason at all to take your eye off the ball. Here are ten things that you should be thinking about in 2017: 1. The next gen of Google results Rich results are going to dominate search pages. That […]
- Virtual reality is the ultimate experience In October, Google quietly dropped a bombshell. A virtual reality bombshell. Meet #Daydream View. Adventures by you. VR headset by Google. https://t.co/NgTFpUoTvv #madebygoogle pic.twitter.com/g529P93Gk2 — Google VR (@googlevr) October 4, 2016 Google’s Daydream changes the game for virtual reality. At the moment, tech is built into headsets or computers. But within two years, people will be walking […]
- Generation Z: the future face of shopping Millennials. Centennials. iGen. Generation Z. Yawn… you’ve lost them already. With an attention span of eight seconds, Generation Z is the living example of ‘say it quick and say it well or forever be forgotten’. They already have some $44 billion in purchasing power and by 2020, they will account for 40% of all US […]
What consumers do
We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.