What consumers do

We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.

  • Three things we learned from the 2020 Edelman Trust Barometer Report

    Consumer trust is at an all-time low across many sectors according to the 2020 Edelman Trust Barometer Report. Since 2001, Edelman have been producing the annual trust report, surveying a global audience to see where trust lies in certain industries. During the current era of fake news, reviews, and rumours of election tampering, it’s clear […]

    Ian Dollimore 31st January 2020
  • Will travel companies survive the big tech ‘boogeymen’?

    We’re on the cusp of a really interesting shift in the way the travel industry works. In this graphic story we take a look at the current landscape, and whether Google and Facebook (and even Amazon) are poised to shake it up. Google means business. Despite saying it has no ambitions to become an online […]

    Ian Dollimore 20th August 2018
  • SlideShare: The Advocacy Economy

    Trust is a dwindling commodity. Especially for businesses. And government. And the media. And even charities. Uh-oh. There’s an issue here. In the era of Trump, fake news and banking scandals all over the world, we’ve seen public trust abused, chewed up and spat out in a million pieces. And in response, the people have […]

    Edwin Bos 25th June 2018
  • What makes people switch utilities companies?

    People in the UK are finally starting to switch utilities companies. Trade body Energy UK said 660,000 people switched supplier in February, a new monthly record and 60% up on February 2017. That’s scary news for companies like Centrica, which owns British Gas. The company reported a 17.4% fall in full-year operating profits, and recently […]

    Ian Dollimore 6th June 2018
  • Peer trust is down, says Edelman…

    Last year we brought you coverage of Edelman’s Trust Barometer, a yearly report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. 2017’s report, in the wake of Brexit and Trump, told us ‘peers’ (that is, people like us) were considered to be ‘just as credible as experts’. The […]

    Marina Cheal 22nd May 2018
  • Wisdom of the crowd

    Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the actions of others. This can result in a bandwagon effect. The increasing popularity of a product encourages more and more […]

    Martina Poehler 29th March 2018
  • We love our devices, so why do we still hate our data providers?

    The customer relationship with telcos could use a bit of a refresh. Here are the facts. As smartphone screens get bigger, one thing that takes up less and less space is the carrier logo in the top corner. If you think about it, it’s pretty symbolic – all the attention is on the device… and […]

    Ian Dollimore 13th March 2018
  • How to bring context to display ads

    To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […]

    Jack Morel-Paulo 8th January 2018
  • Black Friday: here’s what your customers think

    With Black Friday approaching (and having already started for some), we’ve done some research on customer attitudes to this pre-Christmas consumer frenzy. We analysed reviews collected through the Reevoo platform for purchases made last Black Friday, and compared the scores and sentiment against the rest of the year. It turned up some interesting results. So […]

    Jeno Villaverde 23rd November 2017