What consumers do

We’ve been helping consumers make better shopping decisions since 2005. Our relationship with them is one most brands would envy. Here’s what we’ve learned.

  • Are immersive experiences changing marketing?

    I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]

    Marina Cheal 24th April 2017
  • We ask 5 young people how they like to talk to companies

    Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]

    Ian Dollimore 13th March 2017
  • Marketing to millennials: The automotive edition

    Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]

    Charles Krome 23rd February 2017
  • What is a Net Promoter Score?

    So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]

    Hannah Murray-Sykes 14th February 2017
  • 10 things you need to be thinking about in 2017

    Yes, many of us will be glad that 2016 has come to an end but it’s no reason at all to take your eye off the ball. Here are ten things that you should be thinking about in 2017: 1. The next gen of Google results Rich results are going to dominate search pages. That […]

    Ian Dollimore 22nd December 2016
  • Virtual reality is the ultimate experience

    In October, Google quietly dropped a bombshell. A virtual reality bombshell. Meet #Daydream View. Adventures by you. VR headset by Google. https://t.co/NgTFpUoTvv #madebygoogle pic.twitter.com/g529P93Gk2 — Google VR (@googlevr) October 4, 2016 Google’s Daydream changes the game for virtual reality. At the moment, tech is built into headsets or computers. But within two years, people will be walking […]

    Marina Cheal 10th November 2016
  • Generation Z: the future face of shopping

    Millennials. Centennials. iGen. Generation Z. Yawn… you’ve lost them already. With an attention span of eight seconds, Generation Z is the living example of ‘say it quick and say it well or forever be forgotten’. They already have some $44 billion in purchasing power and by 2020, they will account for 40% of all US […]

    Marina Cheal 21st October 2016
  • How to reduce returns

    This is the second in a two-part series about a retailer’s biggest pains: cart abandonment and returns. In part one, Jack from marketing experts SaleCycle tells you all you need to know about fixing abandonments. In part two: Reevoo’s head of product marketing, Hannah Murray-Sykes, talks about retail’s second scourge: returns. Part 2: How to reduce […]

    Hannah Murray-Sykes 17th October 2016
  • Trust, relationships and insurance

    In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). […]

    Hannah Murray-Sykes 6th September 2016