Some companies offer review aggregation, others syndicate.

But what’s the difference? In this new episode of Pool Table Wisdom, I explain all.

Don’t fancy watching? Allow me to walk you through it…

To aggregate, or to syndicate: that is the question

When it comes to generating great content, we’ve all come across these terms, but what do they actually mean?

It’s important to pick the right route for you, as it will affect your web performance, and most importantly, your customers!

The essence of aggregation is displaying content from other sites as if it’s yours.

How aggregation works

Reevoo collects content from a brand or retailer, and stores it on its server. Other companies that stock the same product that’s being reviewed can then access this content, and display it on their website. They also contribute to the reviews pool themselves.

Syndication on the other hand is where content that you own gets pushed onto other sites, and in this instance, it only goes one way.

From the search engine’s point of view, the content sits in the first place it was created.

Why opt for review aggregation?

I’ll explain how we do it later on (or if you’re too impatient, you can find our top tips here), but first, the why…

1 . By aggregating, you get the freshest content. Vintage might be cool, but no one wants to read an outdated review.

2. You sell more stuff. We’ve found that content helps convert potential customers. More reviews, equals more sales.

3. More people will find you. Having lots of reviews allows you to be more visible on search engines.

4. You get honest feedback. It goes without saying you want exposure, but it’s also the easiest way to find out how you can improve a product – with as much data as possible.

So how does it all work?

Aggregators like Reevoo ensure different websites share their product reviews.

We try to achieve this as efficiently as possible, for example, products with the same manufacturer and model information will be aggregated.

All the aggregated content is hosted on Reevoos’ server, and is then ready to share consistently to any website that sells or displays the same product.

Thank you for watching. If you’ve enjoyed this episode, you should check out the previous one about the difference between product and customer experience reviews.

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What is the difference between aggregation and syndication?