How do you create content that will be seen and valued by customers?
Let the customers create it.
Your marketing budget is your nest egg, your baby. It’s precious, finite, and you don’t want to waste it on just anything. You’ve got to make the most of every penny.
But the problem is, customers don’t trust marketers. Content created by the company itself was ranked last by customers in a list of most reliable sources of product information. So how do you create content that will not only be seen but also valued by those looking to buy?
The answer: let your existing customers create it. User-generated content (UGC) is a wonderful win-win for both your marketers and your budget. Not only does it cost your company a mere fraction of what creating original content costs, it is also far more effective at reaching your audience.
A staggering 81% of consumers actively seek out UGC when browsing a company’s website. UGC not only builds trust with your customers, but it is their preferred way of learning about you.
So don’t just spend more and hope – spend smarter. Your brand reaches a larger audience by harnessing the power of your users. Not only that, but it makes customers and potential customers trust your brand more – so if you make great products or deliver great services, let the people who use them say so.
This ebook will help teach various methods on collecting UGC, and the benefits of successfully implementing it into your content marketing.
Your marketing department – and your finance department – will thank you.