When you ask businesses about ratings and reviews, you’ll hear one of two responses.
The first is outright dismissal: not worth doing, with no real impact on sales, traffic or your bottom line.
But ask another company and you’ll hear a totally different story. They’ll tell you that harnessing the Voice of the Customer in all forms – reviews, recommendations, social integration – is an unbeatable way to attract, engage, retain and understand your customers better – and the ROI is impressive.
The difference between disappointing results and success comes down to how businesses are using this content. A few years ago, just having reviews on your site made you stand out from the crowd, increasing your conversion and bringing in more repeat customers.
Here’s the reality: the way consumers buy has moved on, and forward looking businesses have too.
This workbook is your guide to putting the latest development in ratings and reviews to work.