When you ask businesses about ratings and reviews, you’ll hear one of two responses.

The first is outright dismissal: not worth doing, with no real impact on sales, traffic or your bottom line.

But ask another company and you’ll hear a totally different story. They’ll tell you that harnessing the Voice of the Customer in all forms – reviews, recommendations, social integration – is an unbeatable way to attract, engage, retain and understand your customers better – and the ROI is impressive.

The difference between disappointing results and success comes down to how businesses are using this content. A few years ago, just having reviews on your site made you stand out from the crowd, increasing your conversion and bringing in more repeat customers.

Here’s the reality: the way consumers buy has moved on, and forward looking businesses have too.

This workbook is your guide to putting the latest development in ratings and reviews to work.

Click here to download your ebook

The ratings and reviews success workbook