Going on holiday is awesome.
And traditionally, brands have spent lots (and lots!) of money trying to recreate that awesomeness in their advertising. But we think they’ve been going about it the wrong way.
Because the real inspiring content – the stuff that motivates people to book a holiday of their own – has been right in front of travel brands’ faces the whole time. It’s the beautiful videos stuck on their guests’ phone cameras. The photos sent around the group chat.
As we’ve found out, it’s possible to get that content. You just have to ask in the right way.
Here are a few of our favourite travel case studies from the last few years; featuring travel operators that have dared to give the megaphone to their customers and been rewarded richly for their bravery.
The one where they built an emotional connection with customers
“Reevoo has been an invaluable vehicle to provide us with actionable insights, and Experiences is a great way to see our customer’s real memories.”
– Catherine Onions, Head of Customer Service and Quality, British Airways Holidays
British Airways Holidays partnered with Reevoo in 2016 with an initial focus on activating Google Seller Ratings and using insight from Ratings & Reviews to quality control its product range.
After seeing the benefits of harnessing customer advocacy, British Airways Holidays rolled out Reevoo’s Experiences product in 2017 to help build an emotional connection with its customers using the happy memories that make a perfect holiday.
The one where they boosted conversion through the roof
Eurocamp has been working with Reevoo to collect and use past guests’ experiences online. They help inspire customers to log back in, follow through with their booking, and to tackle the ‘fear of regret’ that can stall the booking process.
The results:
261% higher conversion rate for review readers
10% increase in bookings
The one where they increased trust and conversion
“We partnered with Reevoo because they stood out from the other companies we looked at. We trusted their customer verification process and liked that their independence was immediately apparent to potential customers through the branded ratings.”
– Nick Smith, Marketing Director, Cottages.com
A brand with such a diverse range of ‘products’ needs an adaptable reviews solution – and that’s exactly what Reevoo delivered for Cottages.com. Reevoo’s reviews, backed with the Trustmark, puts cottage bookers at ease.
The one where they inspired through content
“Experiences is an innovative platform that has allowed us to collect great content and really drive up customer engagement”.
– Jo Morfield, Online Marketing Manager, Titan Travel
Titan Travel first started working with Reevoo in 2012 to help increase conversion and trust in its brand through customer reviews.
After the success of its reviews project, Titan saw an opportunity to take its UGC strategy even further – and its customers were ready to go beyond the standard review and share more meaningful content.
The results:
34.4% uplift in time on site
And it’s not just about what these brands have done on their websites. They’re smart enough to know the value this content can have when you integrate it everywhere.
