Super excited to add to the list of podcast guests who make me look uncool – Rand Fishkin joins me on the show this week.

Rand goes by the weird and wonderful title, Wizard of Moz.

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He’s founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand’s currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out this year.

Rand is also planning another big move this year, which he talks about – and gives the one piece of advice he thinks is crucial for startups starting today.

We talked about:

  • A brief overview of Moz, and its journey from consultancy to product company;
  • The business move that transformed Moz;
  • Why Moz was successful in the early days;
  • What should come first – audience or product;
  • The only thing that can kill SEO;
  • Rand’s thoughts on Google becoming a ‘suggestion engine’;
  • Facebook’s ‘algorithmic radicalisation’;
  • What SEOs can learn from Google’s intent;
  • How to get in front of people before they have a need for your product;
  • What net neutrality will mean for brands;
  • Influencer marketing and disclosing endorsements;
  • Regulation like GDPR in the EU;
  • How SEO should be handled internally,
  • And how to handle things like voice search.

People Tell Richard Stuff: Episode 51
Rand Fishkin, founder, Moz

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Rand Fishkin, founder, Moz