Trust is a dwindling commodity.
Especially for businesses. And government. And the media. And even charities.
Uh-oh. There’s an issue here.
In the era of Trump, fake news and banking scandals all over the world, we’ve seen public trust abused, chewed up and spat out in a million pieces.
And in response, the people have taken it back.
At a talk I gave at an event last year, I introduced an idea called the Advocacy Economy.
It’s a simple idea at its core, that’s just based on a human truth: we trust people we know – or at least, people that are like us.
We now have the power to be connected to each other without the facilitation of media or government. And we’re using that power to help each other.
The brands that harness this energy will thrive. Some already have.
This is what I presented, adjusted slightly for the SlideShare format.