- What consumers do Three things we learned from the 2020 Edelman Trust Barometer Report Consumer trust is at an all-time low across many sectors according to the 2020 Edelman Trust Barometer Report. Since 2001, Edelman have been producing the annual trust report, surveying a global audience to see where trust lies in certain industries. During the current era of fake news, reviews, and rumours of election tampering, it’s clear […]
- Brand How auto brands can harness customer advocacy In June of this year, we gathered our favourite marketing minds to talk (and argue) about one of our favourite subjects: the Advocacy Economy. You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions […]
