- Brand How auto brands can harness customer advocacy In June of this year, we gathered our favourite marketing minds to talk (and argue) about one of our favourite subjects: the Advocacy Economy. You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions […]
- Videos VIDEO: Unpacking the Advocacy Economy Marketing royalty, corporate dignitaries and a who’s who of customer advocacy came together at The Club at The Ivy in June to talk about one of our new favourite subjects: the Advocacy Economy. Gathered to bestow us with some knowledge were our panellists: Evan Kypreos, editor-in-chief of Trusted Reviews Martin Moll, Campaign Magazine’s Power 100 Marketers 2016 and […]
- Videos VIDEO: Our chat with Volvo We don’t pretend to know everything – but we do pride ourselves on hanging out with people who do. One of those people is Fredric Lundkvist, Senior Manager, Digital Marketing Experience at Volvo. I really wanted to chat with Fredric because Volvo, like most car brands, is going through amazing transformation at the moment. The […]
- Innovation Top 4 reasons millennials will drive the success of autonomous cars There is a common mantra in Silicon Valley — that a child born today will likely never learn to drive. The tech-savvy and free-spirited millennial generation will soon outnumber baby boomers, and automakers and technologists alike are looking to tap into the desires of this massive demographic. For these early adopters — “access is more important […]
- Podcasts Sebastian Peck, Managing Director, InMotion Ventures On this show I’ve spoken to a few people whose remit is to innovate from within big established brands. Sebastian Peck is one such person – he’s the MD of InMotion Ventures, the innovation arm of Jaguar Land Rover. InMotion is split into two very distinct parts; a traditional incubator, where his team have free […]
- Search How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- Innovation Tesla is revolutionising service, not tech American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […]
- What consumers do Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- User-generated content How to build an electric car brand Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]
