automotive Archives | Page 2 of 3

User-generated content Can you crowdsource a concept car? I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […] Marina Cheal 4 min read 1st December 2016
What consumers do We ask three over 50s how they choose car insurance Choosing car insurance can be a little daunting. There are loads of options and they all compete for our attention. When those of us who have been driving around for a relatively short time consider insurance, we perhaps need a little more spoon-feeding. But what’s it like for drivers in their mid 50s? At this point they may have […] Hannah Murray-Sykes 9 min read 18th August 2016
User-generated content Car interiors: the new differentiator? It’s getting harder and harder to work out which cars are better than others these days. I used to love my old soft top, but it did have a tendency to break down. I remember going on a road trip that was cut short by a faulty engine – luckily, we stopped right near the beach, […] Marina Cheal 5 min read 29th July 2016
Whitepapers Value creation through the digital journey Our friends at Sophus3 held their annual automotive industry forum on the 9th March in London. The event welcomed over 100 marketing executives from 25 different automotive brands – as well as Reevoo founder, Richard Anson. Richard gave a talk about how different car brands have been harnessing good old human nature in the digital journey – you’ll find […] Ian Dollimore 1 min read 27th July 2016
User-generated content 6 US auto campaigns that nail UGC Few purchases are more personal than your next car. However, buying a car is one of the largest financial commitments most of us will ever make as well as one of the staples of the American Dream. And that’s why the industry is so ripe for good UGC advertising. According to a report by Tubular Labs, the […] Marina Cheal 13 min read 29th June 2016
What consumers do We ask five American women what they think about cars Automotive is one of the most dynamic, interesting, and polarising markets today. In addition to being one of the more expensive purchases most of us will make, there is an enormous divide between how different demographics, in different countries, view automotive branding. We spoke with five American millennial women to get their perspective on several […] Ian Dollimore 8 min read 26th May 2016
What consumers do The auto industry’s new consumer experience design tool Guest contributor Kate Cooper from Different Spin shares her thoughts on consumer experience in the automotive industry. I have spent the last two months on a Pan European automotive roadshow presenting the findings from our report Mad Maxine: Why women delight and despair at the automotive consumer experience. The journey has been fascinating with the […] Kate Cooper 4 min read 29th April 2016
User-generated content How to create powerful advertising by harnessing UGC Ask and you shall receive. That’s the lesson that many brands have come to appreciate over the past few years when it comes to engaging with their customers. In particular, user-generated content (UGC) as a means of spreading a brand message is growing in popularity. Brands are waking up to the fact that the public […] Hannah Murray-Sykes 4 min read 12th April 2016
What consumers do 27 years on, what one automotive expert got right… and wrong An opportunity to learn from someone with over 27 years’ experience in the automotive industry is a rare thing indeed. Marcus Hodgkinson, Managing Director of data-insight company sophus3, gives Reevoo founder Richard Anson his thoughts on the car industry – both then and now. His predictions and his analysis in this podcast make for really interesting […] Hannah Murray-Sykes 3 min read 3rd March 2016