- Whitepapers Is automotive driving women away? In 2025, UK women are expected to own 60% of personal wealth. That’s an awful lot of money to spend on cars. Different Spin, the automotive consumer insight company, surveyed 48,345 women and produced a report on their experience of the car industry as buyers and owners. And the results show that automotive has a problem when it […]
- Brand Cars becoming cool We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […]
- What consumers do INFOGRAPHIC: What do car buyers really care about? Prefer take-away? Download the .pdf
- What consumers do 7 ways millennials relate to cars Engagement and innovation company Different Spin, with a bit of help from Reevoo, surveyed 32,000 millennials about their car use and how they see cars fitting into their lives now and in the future. The report tackles issues such as the fall of car ownership, the rise of car sharing and rental clubs, the need […]
- Brand The fall and rise of the auto industry It’s been a turbulent time for the car industry lately and the press has been having a field day. From the Volkswagen emission scandal, to spontaneous combustions at Vauxhall, it’s been a tough couple of months. So here’s a rundown of the seismic shifts in the auto industry. It’s about winning back customers… Auto-magazine, Edmunds reported, […]
- What consumers do How Hyundai is reinventing the showroom The internet is becoming consumers’ first stop on the way to buying a product. So it’s worth studying an example of a company who’s trying to understand this new way of shopping and to adapt their retail model to suit. Just remember: it’s all in the name of innovation. People are often doing the majority, […]
- What consumers do Is this the end of trust for the automotive industry? Scandals like those on Wall Street in 2008 killed consumer trust in financial companies. Until recently, the automotive industry has been at the opposite end of the spectrum – cars have become cheaper; technology in them more advanced; and personal contracts have transformed the way we buy them. The relationship between car buyer and carmaker […]
- Brand Forget Hans Christian Andersen: think Carmax when telling your brand story One of the most powerful selling tools is the ability to give a narrative to an otherwise motionless, lifeless object or scenario. You’ve probably heard the phrase ‘bring it home for people’; well that’s exactly what you want to do. This applies broadly to all forms of marketing. If someone is ever going to use […]
- What consumers do How Toyota uses a swanky new app to improve customer experience A key phrase Toyota uses when referring to customer experience is “kaizen”, which means “good change” in Japanese. This ethos runs through its entire business model. Toyota is always willing to adapt and accept change to best benefit customers and provide a positive experience. The willingness to adapt is what keeps its business alive – […]
