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baby boomers
  • User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […] Mitchel Nicholson 5 min read 16th March 2017