- Reviews How telcos can improve their bad online ratings The pressure is mounting on telcos. As we mentioned before, they’re in desperate need of a little relationship therapy with their customers. We’re not pretending this isn’t a tough ask. They’ll still need to win over new customers while keeping existing ones on board. But it’s tough to do any of that while they’re getting […]
- User-generated content How UGC can help utilities companies in hard times We all know that being in the utilities business is no beach holiday. But right now it feels more like Dunkirk. You’re getting slated in the press for things beyond your control. Wholesale costs are rising, and government policies are asking more of the utilities providers. That’s forcing consumer prices up. It’s not your fault, […]
- User-generated content Why humans are kings of content moderation “Everything in moderation — including moderation”, said that old wag Oscar Wilde. In May this year, Facebook announced it was hiring 3,000 extra staff to moderate its content and flag up inappropriate stuff. This was on top of the 4,500 it already had — an immoderate number of moderators, we think you’ll agree. When a […]
- Reviews The US has passed a Consumer Review Fairness Act Before Trump, the US House of Representatives once got other work done. In November they unanimously (when life was harmonious) passed the Consumer Review Fairness Act. The act will protect customers from businesses if they leave negative feedback. Why did they pass the Consumer Review Fairness Act? Well, many businesses were putting gag clauses into their fine print so that […]
- Reviews Responding to reviews Good or bad, customer reviews are always useful for businesses. If they’re good, they can be excellent marketing material. If they’re bad, they provide an opportunity for your company to engage with your customers and refine your product or service. So, you’ve received a review, what do you do? In all cases you will want […]
- User-generated content 10 myths brands still believe about user-generated content There are plenty of myths out there. Aliens. The Loch Ness Monster. Leicester City as Premier League champions. But some of the most wildly inaccurate myths revolve around user-generated content (UGC). We help to dispel 10 of the most prevalent. 1. User-generated content cannot be controlled One of the biggest fears marketers have is ‘turning over the […]
- Reviews 5 no-nos when it comes to negative reviews There is no such thing as a squeaky-clean online business reputation; every business will have its critics at some point. This is not necessarily a bad thing, but it can swiftly become critical if you don’t approach it with a positive and well thought-out strategy. The public is surprisingly forgiving. They are also more discerning […]
- Webinars WEBINAR: What’s the future for consumer reviews? With 61% of customers now reading online reviews before making a purchase decision, consumer reviews are becoming an essential part of User Experience. People aren’t looking for the official, glossy version – they want the real. That’s what reviews and user-generated content provides. The key is integrity. When the content comes from millions of other […]
- ebooks Bad reviews are good for business Customers spend more than five times as long on site when they interact with bad reviews, trust the reviews they see far more and convert nearly 85% more often. Bad reviews and other negative feedback bring a host of benefits, from greater customer satisfaction to improved product development. This ebook is your complete overview of: […]
