- Brand Could a selfie change the world? The concept that a brand can have an impact on the way people live their lives sounds rather obvious in some regards. Items like dishwashers, vacuum cleaners and even mobile phones, once seen as life-changing luxuries, are now modern-day necessities. But which brands and products are revolutionising your day-to-day life at the moment? Here’s a little run-down […]
- Brand Forget Hans Christian Andersen: think Carmax when telling your brand story One of the most powerful selling tools is the ability to give a narrative to an otherwise motionless, lifeless object or scenario. You’ve probably heard the phrase ‘bring it home for people’; well that’s exactly what you want to do. This applies broadly to all forms of marketing. If someone is ever going to use […]
