- User-generated content Our most inspiring travel case studies Going on holiday is awesome. And traditionally, brands have spent lots (and lots!) of money trying to recreate that awesomeness in their advertising. But we think they’ve been going about it the wrong way. Because the real inspiring content – the stuff that motivates people to book a holiday of their own – has been […]
- Reviews New CMA action means there’s nowhere to hide for banks New action from the Competition and Markets Authority (CMA) and the Financial Conduct Authority (FCA) has made it mandatory for banks to publish information on how likely people would be to recommend their bank – as well as its online and mobile banking, branch and overdraft services – to friends, relatives or other businesses. The […]
- What consumers do We love our devices, so why do we still hate our data providers? The customer relationship with telcos could use a bit of a refresh. Here are the facts. As smartphone screens get bigger, one thing that takes up less and less space is the carrier logo in the top corner. If you think about it, it’s pretty symbolic – all the attention is on the device… and […]
- Brand Doing the safety dance: how to protect your brand If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […]
- User-generated content Is any brand above collecting feedback? In any business, it’s crucial to know what your customers are thinking. Most new businesses know this and ask for feedback as standard. In fact, some of the biggest success stories of recent years — think Airbnb and Uber — have put customer reviews at the heart of their business model. But what about established brands? […]
- What consumers do Is Joon a symptom of a brand not listening? Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- Social media Unpacking Santander’s novel approach to social media It’s no secret that banks are changing. For a long time, they were the long-established institutions that we had to work around. They set the agenda and customers had to like it or lump it. We visited, we queued, we made formal meetings with managers, we queued some more – somehow we kept our cool. […]
- Brand When creative agencies get it wrong The recent Pepsi advert was a classic example of how agencies can sometimes get it wrong. But they’re not the only ones. Can tone-deaf corporates connect with real people anymore? Recent offenders Kendall Jenner starred in an advert handing a Pepsi to a police officer during a protest. The internet went mad. pic.twitter.com/RQDv2lO4w3 — David […]
