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User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […] Richard Anson 4 min read 23rd May 2017
What consumers do Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […] Marina Cheal 3 min read 24th April 2017
Innovation Tesla is revolutionising service, not tech American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […] Hannah Murray-Sykes 5 min read 28th March 2017
User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […] Mitchel Nicholson 5 min read 16th March 2017
User-generated content How to build an electric car brand Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […] Marina Cheal 5 min read 13th December 2016
Brand How customer advocacy can challenge preconceptions Customer advocacy through user-generated content doesn’t just push a few more people down the sales funnel – it can change people’s perceptions of an entire brand. One company is in the middle of using customer advocacy to do just so. We talked to our client Eurocamp, the camping and mobile holiday company, about using reviews as part […] Hannah Murray-Sykes 6 min read 13th June 2016
Webinars WEBINAR: Building brand loyalty in a digital age On May 17, we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with some other very clever people: Jonathan Swift, director of content, Insurance Division, Incisive Media Lorraine Donington, head of digital user experience and content, TSB Phoebe Hugh, […] Mitchel Nicholson 3 min read 27th May 2016
Brand The challenger banks fighting the personality wars Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […] Gustavo Machado 5 min read 30th March 2016
Brand Cars becoming cool We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […] Marina Cheal 3 min read 20th February 2016