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User-generated content
4 tips for collecting high-quality UGC
Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […]
Richard Anson
4 min read
23rd May 2017
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What consumers do
Are immersive experiences changing marketing?
I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
Marina Cheal
3 min read
24th April 2017
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Innovation
Tesla is revolutionising service, not tech
American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […]
Hannah Murray-Sykes
5 min read
28th March 2017
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User-generated content
UGC wars: Millennials VS baby boomers
In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
Ian Dollimore
5 min read
16th March 2017
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User-generated content
How to build an electric car brand
Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]
Marina Cheal
5 min read
13th December 2016
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Brand
How customer advocacy can challenge preconceptions
Customer advocacy through user-generated content doesn’t just push a few more people down the sales funnel – it can change people’s perceptions of an entire brand. One company is in the middle of using customer advocacy to do just so. We talked to our client Eurocamp, the camping and mobile holiday company, about using reviews as part […]
Hannah Murray-Sykes
6 min read
13th June 2016
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Webinars
WEBINAR: Building brand loyalty in a digital age
On May 17, we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with some other very clever people: Jonathan Swift, director of content, Insurance Division, Incisive Media Lorraine Donington, head of digital user experience and content, TSB Phoebe Hugh, […]
Ian Dollimore
3 min read
27th May 2016
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Brand
The challenger banks fighting the personality wars
Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […]
Gustavo Machado
5 min read
30th March 2016
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Brand
Cars becoming cool
We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […]
Marina Cheal
3 min read
20th February 2016