- Content marketing 5 ways user-generated content breathes life into your content marketing efforts Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]
- Content marketing The purchase journey doesn’t start with what you sell anymore We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […]
- Innovation How we learned to stop worrying and love AI A couple of weeks ago we had a hackathon to kick off 2018. When it came to picking a theme, machine learning struck us as a timely choice – reports suggest AI could be responsible for a 40% increase in labour productivity by 2035. Global revenues from AI for enterprise applications is projected to grow […]
- Content marketing 5 ways user-generated content breathes life into your content marketing efforts Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]
- What consumers do The 5 best questions to ask customers We’ve talked before about the power of asking for feedback. As we’ve discovered, if you ask the right way, people are willing to be generous with their answers. You can (and should) ask your customers for reviews, then use them as valuable product feedback, powerful user-generated content (UGC) and peer-to-peer advocacy. But you should ask […]
- User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […]
- Innovation 4 travel agencies disrupting the game Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […]
- What consumers do Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
