- ebooks How to collect more content with less surveys Modern business thrives on content and customer feedback. The more, the better. But for the consumer, that means a deluge of surveys and requests for everything they purchase. How can you think fondly about a purchase when you’re constantly annoyed by feedback requests? This ebook is all about being less annoying and collecting more data, […]
- Search 6 SEO factors to be thinking about in 2018 January can be a blue month – especially when your social feeds are clogged up with every armchair Nostradamus making marketing predictions that never seem to happen. Well, this one’s a little different. It’s our 2018 guide to SEO. No VR, no flying cars – just actual, actionable things you need to think about if […]
- User-generated content Why humans are kings of content moderation “Everything in moderation — including moderation”, said that old wag Oscar Wilde. In May this year, Facebook announced it was hiring 3,000 extra staff to moderate its content and flag up inappropriate stuff. This was on top of the 4,500 it already had — an immoderate number of moderators, we think you’ll agree. When a […]
- Reviews In-house VS third-party review software Ever looked at an independent ratings and reviews platform like Reevoo and thought “That looks pretty easy. Why don’t we just do it ourselves and save money?” While radical self-reliance might be cool in some contexts (Burning Man, anyone?) here it’s a case of “Stop right there pal, and take a read of this first.” […]
- User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […]
