- What consumers do Peer trust is down, says Edelman… Last year we brought you coverage of Edelman’s Trust Barometer, a yearly report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. 2017’s report, in the wake of Brexit and Trump, told us ‘peers’ (that is, people like us) were considered to be ‘just as credible as experts’. The […]
- What consumers do Wisdom of the crowd Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the actions of others. This can result in a bandwagon effect. The increasing popularity of a product encourages more and more […]
- What consumers do We love our devices, so why do we still hate our data providers? The customer relationship with telcos could use a bit of a refresh. Here are the facts. As smartphone screens get bigger, one thing that takes up less and less space is the carrier logo in the top corner. If you think about it, it’s pretty symbolic – all the attention is on the device… and […]
- Content marketing The purchase journey doesn’t start with what you sell anymore We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […]
- Social media How to do a UGC social media campaign right When the people at boiler manufacturer Baxi saw their Reevoo customer satisfaction score of 98% from real, verified customers, they knew it was worth shouting about. Putting a customer score on a billboard is one thing — but Baxi went a stage further. They took their stupendous score of 98% and built a creative social […]
- What consumers do Are consumers ready for the Internet of Things? As anyone in manufacturing knows, it’s a pretty exciting time right now. The industry is standing on the threshold of the Fourth Industrial Revolution – when the digital and physical worlds connect. For customers, it means things will do exactly what we want them to. For manufacturers, it means processes can revolve completely around customer […]
- What consumers do Peers are now just as credible as experts, says Edelman Each year, global PR firm Edelman releases its eagerly awaited Trust Barometer — a report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. This year’s Trust Barometer, published back in January, showed how public trust in institutions fell significantly in 2016. Which makes sense considering this was the […]
- What consumers do The problem with personalisation in retail The big trend in retail over the past few years has been towards personalisation: using consumer purchase data to create notifications and offers tailored to the individual customer. It’s happening online — in the form of personalised homepages or targeted e-receipts, on mobile — think loyalty apps or push notifications — and offline. In-store personalisation can range from beacon […]
- What consumers do Why conversations with real customers beat influencer marketing Imagine paying a celebrity £75k to endorse your product on Facebook… while having no idea if you’ll get anything in return. That’s influencer marketing in 2017. You can probably think of better, and more sensible, ways of spending your money. £67k on a Youtube video or £53k for a Snapchat post, anyone? Thought not. Welcome […]
