- User-generated content Six secrets to a great customer feedback strategy On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue. Basically, in […]
- User-generated content Why do you need to collect user-generated content? We’ve been talking a lot lately about survey fatigue. It’s making it really hard for brands to collect user-generated content. Survey fatigue is, well, what it sounds like – people are sick of companies bugging them all the time to fill out surveys and review their experiences. We’ve just put out an ebook all about […]
- Innovation What you should know about smart home data collection In February 2017, Gartner estimated that the number of connected devices making up the Internet of Things (IoT) would surpass the world population by the end of the year. That translates into an incredible amount of data that’s collected from these devices, interpreted, and served back to the users in a way they can understand it. While […]
- Podcasts Rob Weston, Global Brand & Marketing Director, M&S My latest chat was with Rob Weston, global brand and marketing director at M&S. Rob and I spoke about all the things that keep his job exciting, from the changing customer in retail, to the power of data and AI. Rob’s role at M&S is broader than most in retail, covering food, fashion and banking, […]
- What consumers do The 5 best questions to ask customers We’ve talked before about the power of asking for feedback. As we’ve discovered, if you ask the right way, people are willing to be generous with their answers. You can (and should) ask your customers for reviews, then use them as valuable product feedback, powerful user-generated content (UGC) and peer-to-peer advocacy. But you should ask […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- User-generated content 5 weird and wonderful ways UGC is going to revolutionise insurance Insurance is a trillion-dollar industry, and it’s also one dominated by very old institutions. So it’s catnip for disruption. And a big part of this inevitable disruption of the insurance industry will be driven by user-generated content (UGC). InsurTech startups, as they’re known, are promising to make insurance less of an adversarial industry and more customer-focused. Just think of the number of times […]
- User-generated content Can you crowdsource a concept car? I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]
- What consumers do How big data is revolutionising the insurance industry In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). Nobody’s got an hour to spare, so check out our pick […]
