- What consumers do How big data is revolutionising the insurance industry In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). Nobody’s got an hour to spare, so check out our pick […]
- Reviews Readability – all about it Many of our clients here at Reevoo use quotes from real customer reviews in their marketing. It’s a nice way to emphasise the qualities that draw people to that product or service in an ‘authentic’ way. However, we collect loads of reviews for most things – so how should you go about picking one? Imagine […]
- What consumers do A lesson on the new consumer journey Reevoo founder Richard Anson spoke at the Automotive Forum 2016 on March 9 alongside Marcus Hodgkinson, Managing Director of sophus3. Richard’s talk, ‘Value Creation through the Digital Journey’, centred around the changing landscape of trust and how it’s affected the consumer journey. Here’s what Richard spoke about. There has been a steady migration of trust […]
- What consumers do Big data versus customer feedback Collecting data from customers has got a bad reputation recently. High profile lapses of security from T-Mobile and TalkTalk mean that people are apparently less keen to share their details online. The world’s biggest internet and telecom companies are falling short in protecting privacy and online freedom of expression, a study released last month by […]
- Content marketing CRM is a hidden resource for your content marketing strategy CRM is said to be having a moment as a pivotal tool for data-driven advertising. Marketers are looking to tap into what they know about customers for banner ad buys. But what can CRM offer as a source for your brand’s content marketing strategy? Let’s take a look at the qualitative potential in CRM: that […]
- What consumers do The best kind of customer data Against a background of every increasing speed of innovation and disruption, businesses are starting to realise that becoming truly customer centric is critical to driving long term revenue growth. In my view it is the only way. At the heart of any customer centric strategy is the need to harness the power of customer data […]
