• Brand Recent digital rebrands rated They say the only constant in life is change and for companies, life in the digital era is no different. Information – and more importantly, reputation – travels at the speed of a mouse click or a tap on a smartphone. Customers’ opinions, as well as their demands, change just as quickly – and keeping […] Gustavo Machado 5 min read 6th November 2015
  • Content marketing The power of visual Images capture moments, define concepts, they speak a universal language reaching beyond linguistic barriers. Basically, images transmit messages more effectively. When, on top of that, consumers have little time to process any information, knowing that humans process visuals 60,000 times faster than text is a vital fact for marketers. No wonder Instagram is becoming the […] Katharina Galla 8 min read 29th July 2015
  • What consumers do Best practice in UX Once upon a time, your digital audience was very predictable. They sat in front of a computer. They gave you their full attention. They demanded little, but they also spent little. Times have changed. The modern consumer is more likely than ever to part with their cash; however, they’ll need to be impressed first. That […] Mitchel Nicholson 6 min read 15th August 2014