- Reviews How telcos can improve their bad online ratings The pressure is mounting on telcos. As we mentioned before, they’re in desperate need of a little relationship therapy with their customers. We’re not pretending this isn’t a tough ask. They’ll still need to win over new customers while keeping existing ones on board. But it’s tough to do any of that while they’re getting […]
- Content marketing The purchase journey doesn’t start with what you sell anymore We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […]
- Podcasts Rob Weston, Global Brand & Marketing Director, M&S My latest chat was with Rob Weston, global brand and marketing director at M&S. Rob and I spoke about all the things that keep his job exciting, from the changing customer in retail, to the power of data and AI. Rob’s role at M&S is broader than most in retail, covering food, fashion and banking, […]
- Brand Doing the safety dance: how to protect your brand If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […]
- Search 6 SEO factors to be thinking about in 2018 January can be a blue month – especially when your social feeds are clogged up with every armchair Nostradamus making marketing predictions that never seem to happen. Well, this one’s a little different. It’s our 2018 guide to SEO. No VR, no flying cars – just actual, actionable things you need to think about if […]
- Reviews Netflix has found the right recipe for a ratings system. Here’s why It’s like the changing of the seasons, or the incoming tide. When a popular online network changes its user interface, the complaints are inevitable. So it was when Netflix rolled out its new ratings system, changing from the classic 5 stars to a thumbs up or thumbs down rating. On top of that, users looking […]
- What consumers do The great and the good at London FinTech Week Our panel discussion at Fintech Week 2016 was called ‘Customer Experience in the Digital Age’. It was a really cool opportunity to get together some of the brightest minds in Fintech – people who’ve worked with big banks and small, and know the pros and cons of each setup. On the panel were Tristan Thomas who does product […]
- What consumers do 5 ways digital banks are revolutionising customer service “Disruption” is so in right now. Every daring company is looking to shake up the status quo of their respective industries. The more staid, the riper for disrupting. So, could banking be next? It certainly looks like it. Banking facing 'Uber moment', says former Barclays boss https://t.co/KBKTqY11TN — Starling Bank (@StarlingBank) November 29, 2015 Customers expect more, […]
- What consumers do 27 years on, what one automotive expert got right… and wrong An opportunity to learn from someone with over 27 years’ experience in the automotive industry is a rare thing indeed. Marcus Hodgkinson, Managing Director of data-insight company sophus3, gives Reevoo founder Richard Anson his thoughts on the car industry – both then and now. His predictions and his analysis in this podcast make for really interesting […]
