- What consumers do Three things we learned from the 2020 Edelman Trust Barometer Report Consumer trust is at an all-time low across many sectors according to the 2020 Edelman Trust Barometer Report. Since 2001, Edelman have been producing the annual trust report, surveying a global audience to see where trust lies in certain industries. During the current era of fake news, reviews, and rumours of election tampering, it’s clear […]
- What consumers do Peer trust is down, says Edelman… Last year we brought you coverage of Edelman’s Trust Barometer, a yearly report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. 2017’s report, in the wake of Brexit and Trump, told us ‘peers’ (that is, people like us) were considered to be ‘just as credible as experts’. The […]
- User-generated content The good kind of peer pressure This is the final instalment of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part three The good kind of peer pressure […]
- User-generated content The new CEOs? This is the second of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part two: The new CEOs? Investigating the power shift More […]
- User-generated content Meet socially driven media This is the first of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part one: Introducing socially driven media The power returns […]
