- Innovation The secrets of the billion-dollar travel brands Your company probably won’t ever have the resources to compete on an equal footing with Google, Facebook and the big online travel brands. But that doesn’t mean you can’t “borrow” their secrets. Follow the travel trends or mix in the right circles at industry events and you’ll hear all about how user-generated content (UGC) can […]
- What consumers do Will travel companies survive the big tech ‘boogeymen’? We’re on the cusp of a really interesting shift in the way the travel industry works. In this graphic story we take a look at the current landscape, and whether Google and Facebook (and even Amazon) are poised to shake it up. Google means business. Despite saying it has no ambitions to become an online […]
- User-generated content Why humans are kings of content moderation “Everything in moderation — including moderation”, said that old wag Oscar Wilde. In May this year, Facebook announced it was hiring 3,000 extra staff to moderate its content and flag up inappropriate stuff. This was on top of the 4,500 it already had — an immoderate number of moderators, we think you’ll agree. When a […]
- Reviews Facebook’s ten tips for spotting fake news are put to the test Facebook got a lot of flak earlier in the year when it was suggested that it played a role in getting The Donald elected. Allegedly, the fake news spread via the social networking site might have influenced some voters. The social network responded to criticism by launching a ‘how to spot fake news’ campaign. If you […]
