- User-generated content David VS Goliath: How your travel company can take back control from TripAdvisor TripAdvisor is the Google of the travel world – a vast behemoth you can’t afford to avoid. People used to go there for honest, unbiased reviews of hotels, restaurants, and activities by fellow travellers. Not anymore. The bigger it gets, the less trustworthy it gets. Remember what happened to Goliath, the giant that everyone thought […]
- Reviews Facebook’s ten tips for spotting fake news are put to the test Facebook got a lot of flak earlier in the year when it was suggested that it played a role in getting The Donald elected. Allegedly, the fake news spread via the social networking site might have influenced some voters. The social network responded to criticism by launching a ‘how to spot fake news’ campaign. If you […]
- Reviews The US has passed a Consumer Review Fairness Act Before Trump, the US House of Representatives once got other work done. In November they unanimously (when life was harmonious) passed the Consumer Review Fairness Act. The act will protect customers from businesses if they leave negative feedback. Why did they pass the Consumer Review Fairness Act? Well, many businesses were putting gag clauses into their fine print so that […]
- Reviews 6 reasons to opt for a closed review system Anyone can write a review. That’s a good thing. But, then again, not everyone should write a review. Don’t worry, we’re not turning into the Bullingdon Society of review sites… But we do think that if you have an open-door policy to reviewers, you might end up with reviews written by the riff raff. Copy and paste […]
- Reviews Incentivised reviews are biased, sure… Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews. But sellers are increasingly aware of their power in shifting products. Reviews – and more of them – lead to more sales. It’s not surprising that there has been a rise in incentivised reviews; that’s when customers get products at a discount or for […]
- Content marketing What rocked the blog in 2015 You could argue that Bruce Jenner got the makeover of the year, but in our eyes it was the Reevoo blog which underwent the most drastic transformation. To celebrate the new us as 2015 draws to a close, we thought we’d bring you the best of the blog from this magnificent, eventful year. Our latest […]
- Reviews 5 no-nos when it comes to negative reviews There is no such thing as a squeaky-clean online business reputation; every business will have its critics at some point. This is not necessarily a bad thing, but it can swiftly become critical if you don’t approach it with a positive and well thought-out strategy. The public is surprisingly forgiving. They are also more discerning […]
- Reviews 2015: the year consumers rejected fake reviews? At the beginning of October, a new bestseller stormed the charts. Everything Bonsai! was a surprise hit in the horticulture category on Amazon. However it soon became clear that all was not as it seemed. Everything Bonsai! was littered with spelling mistakes and needed a good prune. It had also been written in three days […]
- Reviews When (and when not) to remove a review You can’t please all of the people all of the time. This is true about musicians, artists, and, unfortunately, brands. Your company may have a stellar product, fantastic marketing, and out-of-this world customer service, but even then, bad reviews are going to come your way. This is inevitable; how you deal with it is imperative. […]
