- Reviews The bot army — the latest threat to open review systems Before buying on Amazon, most people check reviews. In fact, before buying anything, most people check reviews. But what if you discovered that a growing number of reviews were actually written by bots? Digiday reported recently that: Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad […]
- User-generated content David VS Goliath: How your travel company can take back control from TripAdvisor TripAdvisor is the Google of the travel world – a vast behemoth you can’t afford to avoid. People used to go there for honest, unbiased reviews of hotels, restaurants, and activities by fellow travellers. Not anymore. The bigger it gets, the less trustworthy it gets. Remember what happened to Goliath, the giant that everyone thought […]
- Reviews Facebook’s ten tips for spotting fake news are put to the test Facebook got a lot of flak earlier in the year when it was suggested that it played a role in getting The Donald elected. Allegedly, the fake news spread via the social networking site might have influenced some voters. The social network responded to criticism by launching a ‘how to spot fake news’ campaign. If you […]
- Reviews The US has passed a Consumer Review Fairness Act Before Trump, the US House of Representatives once got other work done. In November they unanimously (when life was harmonious) passed the Consumer Review Fairness Act. The act will protect customers from businesses if they leave negative feedback. Why did they pass the Consumer Review Fairness Act? Well, many businesses were putting gag clauses into their fine print so that […]
- Reviews 6 reasons to opt for a closed review system Anyone can write a review. That’s a good thing. But, then again, not everyone should write a review. Don’t worry, we’re not turning into the Bullingdon Society of review sites… But we do think that if you have an open-door policy to reviewers, you might end up with reviews written by the riff raff. Copy and paste […]
- Reviews 5 no-nos when it comes to negative reviews There is no such thing as a squeaky-clean online business reputation; every business will have its critics at some point. This is not necessarily a bad thing, but it can swiftly become critical if you don’t approach it with a positive and well thought-out strategy. The public is surprisingly forgiving. They are also more discerning […]
- Reviews 2015: the year consumers rejected fake reviews? At the beginning of October, a new bestseller stormed the charts. Everything Bonsai! was a surprise hit in the horticulture category on Amazon. However it soon became clear that all was not as it seemed. Everything Bonsai! was littered with spelling mistakes and needed a good prune. It had also been written in three days […]
- Reviews When (and when not) to remove a review You can’t please all of the people all of the time. This is true about musicians, artists, and, unfortunately, brands. Your company may have a stellar product, fantastic marketing, and out-of-this world customer service, but even then, bad reviews are going to come your way. This is inevitable; how you deal with it is imperative. […]
- Reviews Reevoo founder Richard Anson answers: can you spot a fake review? There’s an arms race going on in the reviewing industry. But instead of nuclear, it’s all about algorithms. On one side there are the algorithms created by cheaters to automatically write fake reviews (or pay people to write fake reviews). On the other, there are the algorithms review platforms write to detect them. But how […]
