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fake reviews
  • Reviews Rip off Britain Here at Reevoo, we’re quite clear on how fake reviews can be bad for your business. They can destroy the trust between customer and brand; get you in hot water with the law; and lead to your business being censored by search engines. We were delighted when the good folks behind Rip Off Britain decided […] Mitchel Nicholson 4 min read 21st September 2015
  • Reviews Why fake reviews aren’t good for business It’s no secret: reviews make people buy stuff. Research conducted by public relations and marketing agency Cone revealed 85% of people (an 8% increase on the previous year) said they were more likely to purchase products or services when they could find additional recommendations about them online. Likewise four-out-of-five consumers have changed their minds about […] Hannah Murray-Sykes 4 min read 6th July 2015
  • Reviews The Government cracks down on fake reviews – are you safe? Last week was a busy week for the user-generated content industry. The UK’s Competition and Market Authority launched the findings of its survey and have now said it is investigating a number of business for either manipulating customer reviews or using fake reviews (the BBC have interesting coverage here). Amazon also recently announced that it […] Richard Anson 3 min read 23rd June 2015

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