- Reviews Rip off Britain Here at Reevoo, we’re quite clear on how fake reviews can be bad for your business. They can destroy the trust between customer and brand; get you in hot water with the law; and lead to your business being censored by search engines. We were delighted when the good folks behind Rip Off Britain decided […]
- Reviews Why fake reviews aren’t good for business It’s no secret: reviews make people buy stuff. Research conducted by public relations and marketing agency Cone revealed 85% of people (an 8% increase on the previous year) said they were more likely to purchase products or services when they could find additional recommendations about them online. Likewise four-out-of-five consumers have changed their minds about […]
- Reviews The Government cracks down on fake reviews – are you safe? Last week was a busy week for the user-generated content industry. The UK’s Competition and Market Authority launched the findings of its survey and have now said it is investigating a number of business for either manipulating customer reviews or using fake reviews (the BBC have interesting coverage here). Amazon also recently announced that it […]
